Room For Growth

Billie partners with leading brands to execute results-driven, mobile-focused growth strategies and campaigns. She leads WillowTree's Marketing Services practice and works closely with clients to recommend holistic digital experiences, including lifecycle marketing and product strategies that measurably increase acquisition, engagement, conversion, retention, and loyalty. She is passionate about maximizing growth by delivering personalized customer experiences powered by cutting-edge technology and user insights.
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After launching the Growth practice at WillowTree, Billie developed partnerships with 15+ mobile SaaS providers, including Braze, mParticle, Segment, Mixpanel, and more. She now leads WillowTree's web development, analytics and optimization and growth teams, among others, and has developed expertise across the Adobe martech stack. Billie holds a degree in journalism from the University of Montana and an MBA from the Darden School of Business at the University of Virginia.

Billy is responsible for managing client relationships and providing strategic consulting for growth marketing initiatives across WillowTree’s portfolio. He partners with clients’ organizational leadership to guide them through the process of integrating people, processes, and technology to deliver best-in-products and experiences.

With 15+ years of agency experience in digital and marketing, Billy has established expertise in transforming customer acquisition, engagement, and retention strategies for some of the most admired consumer brands in the world. Billy has a Communications Arts and Public Relations degree from Ohio Northern University.