Room For Growth

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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Billie Loewen

Billie partners with leading brands to execute results-driven, mobile-focused growth strategies and campaigns. She leads WillowTree's Marketing Services practice and works closely with clients to recommend holistic digital experiences, including lifecycle marketing and product strategies that measurably increase acquisition, engagement, conversion, retention, and loyalty. She is passionate about maximizing growth by delivering personalized customer experiences powered by cutting-edge technology and user insights.

After launching the Growth practice at WillowTree, Billie developed partnerships with 15+ mobile SaaS providers, including Braze, mParticle, Segment, Mixpanel, and more. She now leads WillowTree's web development, analytics and optimization and growth teams, among others, and has developed expertise across the Adobe martech stack. Billie holds a degree in journalism from the University of Montana and an MBA from the Darden School of Business at the University of Virginia.

Episodes.

Episode 
49
(
36
 min)
Owning Your Brand Narrative feat. WillowTree's Adam Nemett
September 27, 2023
Episode 
48
(
43
 min)
Navigating Adobe Experience Cloud feat. WillowTree’s Tony Ferreira
September 20, 2023
Episode 
36
(
13
 min)
Bonus Episode: WillowTree's Guide to Adobe Summit 2023
March 17, 2023
Episode 
25
(
18
 min)
Looking Ahead to MarTech Trends of 2023 feat. BilliexBilly
December 21, 2022
Episode 
21
(
46
 min)
The B2B Digital Revolution feat. AB InBev’s Jason Lambert
November 23, 2022
Episode 
20
(
34
 min)
Food is Fun feat. White Castle CMO Lynn Blashford
November 16, 2022
Episode 
19
(
49
 min)
Always in Experimentation Mode feat. Ashley Elleby of Amazon Music
November 9, 2022
Episode 
18
(
24
 min)
Rule Number 1: Don’t Be Creepy feat. BilliexBilly
November 2, 2022
Episode 
17
(
48
 min)
Web3 is a Vibe feat. Serial Entrepreneur David Leiberman
October 26, 2022
Episode 
15
(
21
 min)
Growth Marketing Master Class - Holiday Guide 2022
October 12, 2022
Episode 
14
(
54
 min)
Getting Gritty feat. WillowTree's Caitlin Watson
October 5, 2022
Episode 
13
(
56
 min)
Celebrating Strategy Season with WillowTree’s Jarrod Cady
September 28, 2022
Episode 
12
(
62
 min)
Nurturing Your Network feat. Braze’s Matt McRoberts
September 21, 2022
Episode 
10
(
57
 min)
The Future of Digital Analytics with Industry Leader Adam Greco
September 7, 2022
Episode 
9
(
62
 min)
Redefining Success feat. Author and CEO Tim Schurrer
August 31, 2022

Want to get in touch?

Is there a topic you're dying for us to cover? Or do you have a guest nomination? If so, shoot us an email.