Room For Growth

December 21, 2022

Looking Ahead to MarTech Trends of 2023 feat. BilliexBilly

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Episode Description

Add another celebration to your holiday circuit, as we mark our 25th Room for Growth episode this week! Our hosts Billy and Billie share their MarTech resolutions for 2023 and reflect on what we learned in 2022.

We’ll discuss how even amid unprecedented layoffs in the tech sector, brands should nonetheless invest in marketing strategies to deliver on — and exceed — customer expectations. That happens when companies get crystal clear on their “North Star” metrics and how those impact ROI. And (hint hint…), all that hard work all happens in Q1.

Additional Resources

Topics Discussed
  • Consumers’ rising expectations for digital experiences in 2023
  • Tech’s evolving labor market and economic impact
  • The power and potential of AI-generated content — are we scared or stoked?


Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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