Retail & consumer goods

Transforming Consumer Relationships Through Thoughtful Digital Experiences.

We work with leading brands to build delightful digital experiences. From mobile apps and eCommerce sites to the tools used by frontline employees, we help our partners elevate their brand experience across every stage of the journey.
retail
convenience
grocery
CPG

Upcoming Event

Attending ShopTalk Fall? Meet our team there.

October 16–18, Chicago, Illinois

Chris Westall
Chief Marketing Services Officer
Dave Shaw
VP, Business Development

Trusted By The World’s Leading Brands.

We’re ready for what’s next in Retail & Consumer Goods.

Throughout our history, WillowTree has invested in growing the expertise necessary to support our partners in Retail & Consumer Goods. Our expertise spans native mobile app development, bespoke loyalty and growth marketing programs, and custom employee-facing applications designed to streamline critical workflows that impact the bottom line.

Building a direct-to-consumer experience for a major manufacturer? Check.

Redefining the sales experience for the world’s largest brewer? Done. 

Evolving how grocers use data to personalize every message to shoppers? No problem. 

Relentlessly pursuing outcomes.

102K
players used the app in the first week after launch.
WillowTree’s design is light-years ahead of the industry and paints a vision for our organization.
Kichler Lighting
Moen logo
1 of 5
top innovations at CES 2020 for the voice-activated smart faucet.
200%
increase in D2C sales volume.
40%
increase in web-based appointment requests.
17%
YoY increase in sales.
"For one of the most anticipated performances of all time [the Super Bowl LVI Halftime Show], we needed a partner who could dream up new ideas, have best-in-class expertise, and deliver a fail-proof product. WillowTree was the only choice."
Todd Kaplan
Chief Marketing Officer, Pepsi
“The WillowTree team is unique. They have extensive technical expertise, bring strong creative and brand sensibility, and are very focused on customer outcomes.”
John Bigay
Chief Marketing Officer, iZotope
“WillowTree’s expertise and partnership is helping us achieve our goals of giving players a best-in-class mobile experience while supporting our overall omnichannel approach. This app enables us to reach a broader player base, helps with our acquisition efforts, and will maximize our return to K-12 education in Virginia.”
Robert Wesley
Deputy Executive Director of Lottery, VA Lottery

Solving critical challenges for global Retail & Consumer Goods brands.

Build Next-Gen Digital Experiences

We build next-gen digital products — from mobile apps and websites to connected devices and eCommerce experiences — all with an emphasis on the unique needs of consumers.

Learn more
Win & Keep Customers in Retail & Consumer Goods

We help our partners gain market share by implementing MarTech solutions that empower their teams with personalization at scale, connecting the right customer with the right offer and experience. Through our loyalty practice, we help keep customers engaged and coming back for more.

Learn more
Harness Design As Competitive Advantage

We understand the intricacies of building digital products used by millions of people. We have partnered with clients to develop solutions that tackle everything from mobile apps and eCommerce platforms to custom in-store POS systems. Our approach to design is firmly rooted in user research. It relies on close collaboration between designers and engineers, enabling us to swiftly turn vision into reality and ship impactful product features.

Learn more
Unlock Actionable Intelligence

We apply deep market intelligence and industry experience to make sense of product roadmaps, prioritize workflows, and help our clients deliver world-class experiences for their customers. As partners, we focus relentlessly on client outcomes and apply a data-driven approach to product strategy that reduces time to value.

Learn more
Engineer AI Readiness

We partner with our clients to position them to win the AI-powered future. We create governance frameworks to make action possible, we identify the use cases that are right for today versus those that should wait, we future-proof data and infrastructure to make them usable with AI frameworks, and we deliver production-ready AI solutions at scale to support next-gen consumer and employee experiences.

Learn more
Build Next-Gen Digital Experiences

We build next-gen digital products – from mobile apps and websites to connected devices and eCommerce experiences – all with an emphasis on the unique needs of consumers.

Win & Keep Customers in Retail & Consumer Goods

We help our partners gain market share by implementing MarTech solutions that empower their teams with personalization at scale, connecting the right customer with the right offer and experience. Through our loyalty practice we help keep customers engaged and coming back for more.

Harness Design As Competitive Advantage

We understand the intricacies of building digital products that are used by hundreds of thousands of people. We have partnered with our clients to develop solutions that tackle everything from mobile apps and commerce platforms to custom in-store POS systems. Our approach to design is firmly rooted in user research and relies on close collaboration between designers and engineers, enabling us to swiftly turn our vision into reality and ship impactful product features.

Unlock Actionable Intelligence

We apply deep market intelligence and industry experience to make sense of product roadmaps, prioritize workflows, and help our clients deliver world-class experiences for their customers. As partners, we focus relentlessly on client outcomes and apply a data-driven approach to product strategy that reduces time to value.

Engineer AI Readiness

We partner with our clients to position them to win the AI-powered future. We create governance frameworks to make action possible, we identify the use cases that are right for today versus those that should wait, we future-proof data and infrastructure to make them usable with AI frameworks, and we deliver production ready AI solutions at scale to support next-gen consumer and employee experiences.

Meet our Retail & Consumer Goods leadership.

Dave Shaw
VP, Business Development
LinkedIn logomark

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