Digital Product Development

Deliver world-class digital products with WillowTree’s full-stack support across platforms. Best practices in agile development and gen AI accelerators deliver software on-time and on-budget. 
Build great digital products

Areas of expertise

Mobile Applications

iOS. Android. Cross-platform frameworks. We’ve been building for mobile since the first iPhone.

Web Applications

Marketing-centric sites and eCommerce. Authenticated applications and intranet portals.

Streaming Applications

Pixel-perfect experiences across Roku, Fire TV, tvOS, and beyond.

Middleware & API Development

Seamlessly and efficiently connect systems with an emphasis on scalability, flexibility, and security.

Enterprise Modernization

Translate business objectives into a future-proof technology roadmap. Modernize key infrastructure and migrate to the cloud.

24/7 Application Support

Tier 1 to Tier 3 support, spanning service desk, technical support, and ongoing maintenance and enhancements.

Quality Assurance

Automated and manual software testing, delivered with global scale.

Agile Delivery Transformation

Accelerate software delivery within your organization with hands-on training, coaching, and blended teams.

Flexible, Scalable Collaboration Models

We build bespoke, nimble teams to tackle any client’s challenge. No matter the delivery model, you have the full backing and expertise of WillowTree’s end-to-end capabilities. Our engineers’ craft is shaped and honed by their collaboration with design and strategy colleagues, and vice versa.

Scaled Product Teams

Holistic capabilities to take a product from blank sheet of paper to in-market growth and optimization.

Teams in a Box

Feature squads operating either autonomously or within a scaled client program.

Staff Augmentation

Specific capabilities to fill strategic gaps and hit critical deadlines.

Smaller slices of scoped functionality enable rapid user testing, backend and frontend alignment, and ultimately faster release cycles

Accelerating Time to Value

When it comes to building software, quality and speed matter. Because let's face it — software can't impact the bottom line if it's not in customers' hands.

WillowTree's small, elite teams ship products faster. Period. We minimize the time from ideas to outcomes — without sacrificing quality. Best practices in project management, vertical slice development, test automation, and more enable rapid delivery.

Similarly, no product is truly ‘complete’. Through build - measure - learn cycles, we continuously enhance the user experience, and test hypotheses to further drive better business outcomes.

Accelerated by generative AI toolkits

60–70% faster at generating unit and feature tests
60–70% faster at generating unit and feature tests
50% faster at prototyping user interfaces in code
60–70% faster at generating unit and feature tests
60–70% faster at generating unit and feature tests
50% faster at prototyping user interfaces in code

Our Partners

Case Studies

Delighting the world’s most devoted fans.

WillowTree teamed up with American Dairy Queen Corporation to recreate the DQ® brand’s flagship digital products and eCommerce capabilities. Together, we’ve executed a multi-year digital roadmap that re-envisions the Dairy Queen® brand’s native mobile ordering and pickup processes, and DQ® Cakes websites, and MarTech infrastructure.

Helping Marriott reach new destinations.

When Marriott’s internal and third-party B2B partners needed an efficient and centralized sales platform, Marriott called on WillowTree. Our unique solution, Sales Companion, empowers Marriott sellers to be more efficient, knowledgeable, and impactful as they deliver exceptional client services.

A New Way to Play.

In early 2021, VA Lottery challenged WillowTree to extend their omnichannel approach to mobile gaming. While the app enhanced existing infrastructure, including a retail locator and digital playslip scanner, taking a mobile-first approach meant exceeding consumer expectations for digital gameplay. VA Lottery asked WillowTree to act as owner/operator of the digital product, integrating the tech stacks and legal frameworks of key lottery partners to ensure integrity, security, and accuracy.

High-velocity digital transformation for high-speed rail.

WillowTree’s end-to-end capabilities revamped Brightline’s high-speed rail service website, native apps (iOS and Android), kiosks, digital signage, and a digital marketing engine fueled by Adobe Experience Cloud. After implementing Adobe Real-Time CDP in just 12 weeks, the transformation drove a 70% reduction in time to book in-app, plus a 34% increase in app downloads.

A VIP Pass to the Pepsi Super Bowl Halftime Show.

Pepsi — the Super Bowl Halftime Show title sponsor from 2012 to 2022 — challenged WillowTree to create a companion digital experience that would give consumers unprecedented access to the event.



Kylie Whitman
Chief Product Delivery Officer
Derek Brameyer
Chief Engineering Officer
Ellie Giles
Group VP, Delivery Practices

Let's talk.

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