Map the ‘moments of truth’ along your customer journey, and envision new opportunities to engage customers, build loyalty, and drive lifetime value.
Our customer-centered approach envisions new business models, progressing from raw concepts to in-market products.
We de-risk innovation by evaluating early-stage concepts through the triple lens of customer desire, business value, and technical considerations.
Identify use case priorities and tech stack. Establish risk management and governance frameworks. Strategically align AI with ROI.
Our technical advisors empower organizations to adapt, scale, and succeed by architecting solutions that contemplate today’s ROI and tomorrow’s technological advancements.
Inform M&A decisions with detailed technical analysis of a target company’s infrastructure, capabilities, assets, and risks.
“WillowTree ignited our journey into AI, inspiring an innovative product development roadmap.”
“The diligence and strategic rigor was unparalleled.”
True innovation begins with a deep understanding of customer needs and a keen focus on ROI. At WillowTree, we strive to develop robust business models by engaging in comprehensive research and conducting user-centric analysis. This approach allows us to uncover valuable insights, address real pain points, and create meaningful value for our clients.
We recognize that ideas alone are not enough; delivery is crucial. Combining our expertise in ideation with mastery in execution, our integrated team of strategists, researchers, and technologists conceptualize groundbreaking digital strategies. We possess both the creative vision and technical expertise required to bring ideas to life with actionable plans that achieve results.
Partner with WillowTree and enjoy the confidence of collaborating with a team that can turn ideas into reality.
Exploring innovative, digital-first concepts demands a fresh perspective on the business model, and pricing structure, that best maximizes the opportunity. Armed with a deep understanding of your target customers and their unmet needs, we layer on emerging trends and market dynamics - examining both ‘traditional’ competitors and emerging threats. We evaluate different business models and their potential impact on profitability and scalability - exploring constructs ranging from subscriptions to freemium offerings and everything in between. Part and parcel is driving toward alignment on pricing structure and price points, with customer research into willingness to pay and existing in-market pricing serving as critical inputs. Ultimately, the business case serves as a rapid prototype, forcing assumptions to be stated and debated.
Mapping the end-to-end customer experience, and particularly those ‘moments of truth’, provides a detailed and comprehensive overview of all the touchpoints, interactions, and processes involved in delivering a world-class experience. This blueprint examines customer actions, employee actions, marketing touchpoints, support processes, and technology systems and interfaces throughout the experience. Mapping out the service blueprint builds a holistic view of how different components of the experience interact, and surfaces opportunities for improvement. It serves as a valuable tool for designing, evaluating, and optimizing services in a customer-centric manner.
Whether software is already in-market, or in development, uncovering user pain points and usability barriers are key to ensuring customer satisfaction and return on investment. Our team of researchers and designers partner to observe and gather feedback from real users as they interact with the product or interface, using a variety of research methods suited for the task (from in-depth interviews with a single participant to scaled, unmoderated remote testing). Armed with insights into usability issues, the team rapidly develops alternative solutions for further testing.
Great strategic decisionmaking demands a data-driven view of the world, be it customer behaviors and attitudes or market trends and competitive dynamics. Our research team has expertise across a mix of research methods, including:
Your business needs a versatile content management system to streamline workflows, enhance collaboration, and personalize content across channels. We help you spend smarter and strategically manage content and assets to ultimately boost customer satisfaction and loyalty.
Elevate your online businesses with a comprehensive eCommerce solution, enabling seamless transactions, personalized customer experiences, and robust analytics. We’ll build through efficient, user-friendly interfaces that increase revenue, streamline operations, and foster customer loyalty.
Explore data and gain actionable insights with robust reporting and segmentation tools. Our analytics expertise will enable your teams to better track user behavior, trends, and patterns to increase engagement, conversions, and overall efficiency.
Tailor user experiences with precise audience segmentation and optimization tools. We help improve engagement, boost conversions, and maximize ROI across digital platforms.
Streamline marketing efforts, ensuring effective customer engagement and campaign success. Our implementations help you drive targeted campaigns, nurture leads, and optimize customer journeys, enhancing brand visibility, engagement, and conversion rates.
Create personalized experiences for consumers by bringing together siloed data and unifying customer profiles. Our CDP experts will navigate the complexities of your data ecosystem to solve for identity resolution, creating highly personalized marketing in a privacy-safe environment.
Enhance cross-channel messaging and scale customer value with intelligent automation and personalized interactions. We’ll set you up to harness real-time data to optimize marketing strategies, enhance conversions, and build lasting customer relationships.
Connect offline to online data in one seamless view for better cross-channel data analysis and actionable insights. We empower businesses with actionable insights, driving informed decisions, boosting customer engagement, and increasing conversions.
As a greenfield innovation project, WillowTree went from 'blank sheet of paper' to award-winning Super Bowl Halftime Show app in a matter of weeks.
Starting from rich customer insights and a business imperative to grow ridership, WillowTree reimagined the end-to-end customer journey for Brightline. Core to the strategy? A new martech stack built on Adobe Experience Cloud, enabling personalization at scale.
