Upcoming Webinar: The Executives AI Playbook: Lessons from 2024 and Strategies for 2025
Join us December 12 at 1:00pm EST
Food Service

Building Digital Experiences That Define the Future of Food Service.

We partner with food service brands to build end-to-end digital experiences. From mobile apps and MarTech stacks to the tools used by frontline employees, we help our partners keep pace and earn customer loyalty across every stage of the journey.
qsr
Full-Service Restaurants
Hotels, resorts & Institutions

Leading the way for the Global Food Service industry.

We’re ready for what’s next in Food Service.

Throughout our history, WillowTree has invested in growing the capabilities necessary to support our partners in the food service industry — whether they are QSR brands, full-service restaurants, or on the institutional side of food and beverage. Our expertise spans native mobile app development, bespoke loyalty and growth marketing programs, and custom employee-facing applications.

Reimagining an iconic brand’s digital portfolio with loyalty at the core? Check.

Building a custom point-of-sale system for the world’s largest pizza chain? Done.

Overhauling the digital customer experience for America’s oldest fast-food brand? No problem.

Relentlessly pursuing outcomes.

55%
reduction in clicks to place an order.
2.1M
loyalty accounts created.
9%
lift in email performance from personalization.
We needed a partner who could dream up new ideas, have best-in-class expertise, and deliver a fail-proof product. WillowTree was the only choice.
- Todd Kaplan, Chief Marketing Officer, Pepsi
67%
increase in unique email clicks YoY.
WillowTree created an elegant suite of digital products that consistently delivers memorable experiences for our fans.
- Susie Moschkau, Director, Digital Marketing 
American Dairy Queen Corporation

Solving critical challenges for global Food Service brands.

Build Next-Gen Digital Experiences

We build next-gen digital products — from mobile apps and websites to omni-channel marketing campaigns — all with an emphasis on the unique needs of consumers.

Learn more
Win & Keep Customers in Food Service

We help our partners gain market share by implementing MarTech solutions that empower their teams with personalization at scale, connecting the right customer with the right offer and experience. Through our loyalty practice, we help keep customers engaged and coming back for more.

Learn more
Harness Design As Competitive Advantage

We understand the intricacies of building digital products used by hundreds of thousands of people. We have partnered with our clients to develop solutions that tackle everything from mobile apps and websites to custom in-store systems. Our approach to design is firmly rooted in user research. It relies on close collaboration between designers and engineers, enabling us to swiftly turn our vision into reality and ship impactful product features.

Learn more
Unlock Actionable Intelligence

We apply deep market intelligence and industry experience to make sense of product roadmaps, prioritize workflows, and help our clients deliver world-class customer experiences. As partners, we focus relentlessly on client outcomes and apply a data-driven approach to product strategy that reduces time to value.

Learn more
Engineer AI Readiness

We partner with our clients to position them to win the AI-powered future. We create governance frameworks to make action possible. We identify the use cases that are right for today versus those that should wait. We future-proof data and infrastructure to make them usable with AI frameworks. And we deliver production-ready AI solutions at scale to support next-gen consumer and employee experiences.

Learn more
Build Next-Gen Digital Experiences

We build next-gen digital products – from mobile apps and websites to omni-channel marketing campaigns – all with an emphasis on the unique needs of consumers.

Win & Keep Customers in Food Service

We help our partners gain market share by implementing MarTech solutions that empower their teams with personalization at scale, connecting the right customer with the right offer and experience. Through our loyalty practice we help keep customers engaged and coming back for more.

Harness Design As Competitive Advantage

We understand the intricacies of building digital products that are used by hundreds of thousands of people. We have partnered with our clients to develop solutions that tackle everything from mobile apps and websites to custom in-store systems. Our approach to design is firmly rooted in user research and relies on close collaboration between designers and engineers, enabling us to swiftly turn our vision into reality and ship impactful product features.

Unlock Actionable Intelligence

We apply deep market intelligence and industry experience to make sense of product roadmaps, prioritize workflows, and help our clients deliver world-class experiences for their customers. As partners, we focus relentlessly on client outcomes and apply a data-driven approach to product strategy that reduces time to value.

Engineer AI Readiness

We partner with our clients to position them to win the AI-powered future. We create governance frameworks to make action possible, we identify the use cases that are right for today versus those that should wait, we future-proof data and infrastructure to make them usable with AI frameworks, and we deliver production ready AI solutions at scale to support next-gen consumer and employee experiences.

Research Study
Voices from the Drive-Thru, Part 1

In this report, you’ll learn:

  • How to define "emotional loyalty" and why it's essential for QSRs
  • The most consistent predictor of emotional loyalty
  • Digital feature development and elements of customer experience to prioritize when building emotional customer loyalty
  • Additional strategies to increase emotional loyalty overall and within four customer segments (age, country of residence [US or Canada], visit regularity, and loyalty program tenure)
Read the Study

Voices From the Drive-Thru: Grounding QSR Loyalty Programs in Customer Insights.

Our PhD-led research team is taking a deep dive into the preferences and attitudes surrounding loyalty in QSR. This report, based on more than 400 surveys of current QSR loyalty members explores the ways that digital-first programs can help brands build lasting loyalty with their biggest fans.

Want to be the first to get the report?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Meet our Food Service leadership.

Dave Shaw
VP, Business Development
LinkedIn logomark
Billie Loewen
Group VP, Marketing Services
LinkedIn logomark

Contact our team.

By supplying my contact information, I authorize WillowTree to contact me with personalized communications about WillowTree’s products and services. See the WillowTree Privacy Policy for more details or to opt-out at any time.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The latest from WillowTree.

Let’s talk.

Wherever you are on your journey, we can help. Let’s have a conversation.