Digital Marketing Services

Customer attraction and acquisition. Conversion. Onboarding. Loyalty. Referral. WillowTree’s marketing teams help you win your moments of truth.
Drive marketing ROI

Areas of expertise

Go-To-Market Strategy

We craft customer-centric, data-driven strategies that empower your programs to achieve business goals and drive meaningful, memorable customer experiences.

Brand Identity

(Re)imagine the visual identity of your brand — from typography, logo design, and brand guidelines to messaging, packaging, and video templates.

Digital Experience Platforms

Select and implement composable enterprise and MarTech platforms that create efficient processes, execute targeted outreach, and build adaptable experiences.

Experience Orchestration

Integrated campaign teams launch real-time, personalized experiences based on data-driven automation at every step along the customer experience.

Analytics & Optimization

Capture on-time insights that enhance organic reach/SEO, optimize growth strategies, and drive higher demand and engagement.

Loyalty Program Design

Deliver surround-sound loyalty programs, from customer engagement and delight moments to traditional earn-and-burn dynamics.

Delivering modern marketing

Attracting and retaining today’s customer demands great creative, exceptional user experience, data-driven personalization, and technical excellence. WillowTree stands out in the agency landscape as uniquely capable of delivering all these elements seamlessly and effectively.

There's never been a more exciting or challenging time to be a marketer. Advances in technology and artificial intelligence create new possibilities for customer engagement, but navigating this ever-shifting terrain requires multidisciplinary expertise and partnership across the enterprise. WillowTree specializes in breaking down the silos that hold back great marketing — be it org structure, operations, or data — while selecting and implementing the right tools and technology for the job.

“WillowTree is the best firm we worked with — that I’ve ever worked with — and their leadership across our CDP implementation was great.”

— VP of Analytics, Wawa

“The diligence and strategic rigor was unparalleled.”

— CEO, iZotope

Our Partners

Recognized for creative excellence

The Webby Awards
Cannes Lions
W3 Awards
Innovation by Design
The Communicator Awards

Case Studies

High-velocity digital transformation for high-speed rail.

WillowTree’s end-to-end capabilities revamped Brightline’s high-speed rail service website, native apps (iOS and Android), kiosks, digital signage, and a digital marketing engine fueled by Adobe Experience Cloud. After implementing Adobe Real-Time CDP in just 12 weeks, the transformation drove a 70% reduction in time to book in-app, plus a 34% increase in app downloads.

Navigating the Digital-First Frontier in Financial Services.

WillowTree partnered with John Hancock Investments, the US brand of Manulife Financial Corporation, on their digital transformation journey. Maestro’s implementation and adoption drove a 100% increase in monthly active users, a 35% increase in organic site traffic, and a 100% increase in pages per visit — all delivered in five months and with 70% cost savings.

Telus logo

Reducing Call Volume with Adobe Customer Journey Analytics

TELUS needed a unified view of customer journeys across channels to drive engagement and retention. But customer data existed in silos, limiting insights. WillowTree implemented Adobe Customer Journey Analytics to create a singular view of online and offline customer interactions, generating actionable insights to reduce call volume and unlock personalization.

150% Increase in Conversion Rate.

In 2022, we partnered with MaaS360 to drive higher quality sales leads and optimizations across their full marketing funnel. Combining best-in-class top of funnel strategy, email nurture optimizations, trial on-boarding refinements, and WalkMe enhancements, this product drove a 129% increase in marketing qualified leads and a 150% increase in the conversion rate of sales qualified leads.

Enhanced Segmentation Leads to 67% Increase in Unique Clicks YoY

With a year’s worth of testing knowledge, expanding personalized content to 91% of email customers, and establishing new best practices around audience segmentation, we were able to increase unique email clicks from 43.7k to 73.1k YoY.



Michael Colombo
Chief Marketing Services Officer
Billie Loewen
VP & Partner, Marketing Services
Jason Ocker
Partner, Marketing Strategy
Samantha Thibault
Partner, Delivery
Todd Yard
Partner, Engineering
Ross Koon
Partner, Marketing Services
Caitlin Watson
Partner, Marketing Services
Jeremy Stern
Partner, Analytics & Optimization
Steven Nitz
Partner, Delivery

Let's talk.

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