Digital Marketing Services

Customer attraction and acquisition. Conversion. Onboarding. Loyalty. Referral. WillowTree’s marketing teams help you win your moments of truth.
Drive marketing ROI

Areas of expertise

Go-To-Market Strategy

We craft customer-centric, data-driven strategies that empower your programs to achieve business goals and drive meaningful, memorable customer experiences.

Brand Identity

(Re)imagine the visual identity of your brand — from typography, logo design, and brand guidelines to messaging, packaging, and video templates.

Digital Experience Platforms

Select and implement composable enterprise and MarTech platforms that create efficient processes, execute targeted outreach, and build adaptable experiences.

Experience Orchestration

Integrated campaign teams launch real-time, personalized experiences based on data-driven automation at every step along the customer experience.

Analytics & Optimization

Capture on-time insights that enhance organic reach/SEO, optimize growth strategies, and drive higher demand and engagement.

Loyalty Program Design

Deliver surround-sound loyalty programs, from customer engagement and delight moments to traditional earn-and-burn dynamics.

Delivering modern marketing

Attracting and retaining today’s customer demands great creative, exceptional user experience, data-driven personalization, and technical excellence. WillowTree stands out in the agency landscape as uniquely capable of delivering all these elements seamlessly and effectively.

There's never been a more exciting or challenging time to be a marketer. Advances in technology and artificial intelligence create new possibilities for customer engagement, but navigating this ever-shifting terrain requires multidisciplinary expertise and partnership across the enterprise. WillowTree specializes in breaking down the silos that hold back great marketing — be it org structure, operations, or data — while selecting and implementing the right tools and technology for the job.

“WillowTree is the best firm we worked with — that I’ve ever worked with — and their leadership across our CDP implementation was great.”

— VP of Analytics, Wawa

“The diligence and strategic rigor was unparalleled.”

— CEO, iZotope

Our Partners

Recognized for creative excellence

The Webby Awards
Cannes Lions
W3 Awards
Innovation by Design
The Communicator Awards

Insights

Leadership

Michael Colombo
Chief Marketing Services Officer
LinkedIn
Chris Westall
Chief Marketing Services Officer
LinkedIn
Billie Loewen
Group VP, Growth, Analytics, & Optimization
LinkedIn
Jason Ocker
Partner, Marketing Strategy
LinkedIn
Samantha Thibault
Partner, Delivery
LinkedIn
Todd Yard
Partner, Engineering
LinkedIn
Ross Koon
Partner, Marketing Services
LinkedIn
Caitlin Watson
Partner, Marketing Services
LinkedIn
Jeremy Stern
Partner, Analytics & Optimization
LinkedIn
Steven Nitz
Partner, Delivery
LinkedIn

Let's talk.

Elegant, Performant Digital Products.
Personalized, Automated Marketing.
The Frontiers of Data and Generative AI.