Marketing services

Adobe Experience Cloud

Activate critical marketing channels, data, and systems to create consistent, individualized, and adaptive interactions. WillowTree brings together the cross-domain expertise to deliver personalization at scale.
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Areas of expertise

Experience Enablement

Develop campaigns, launch messaging, and enhance customer data to drive next-gen B2B and B2C experiences.

Adobe Real-Time CDP
Adobe Campaign
Adobe Journey Optimizer
Adobe Experience Platform

Content and Commerce

Build flexible, fast experiences and streamline your content supply chain, enabling easier integrations and increased scale.

Adobe Experience Manager
Adobe Commerce

Analytics and Optimization

Gather personalized insights and precisely measure success in acquiring, engaging, converting, and retaining customers.

Adobe Analytics
Adobe Target
Adobe Customer Journey Analytics

Building a True Competitive Edge

Our experienced Adobe team implements quickly and responds to evolving business needs.

Each tool within the Adobe Experience Cloud ecosystem supports new capabilities. When orchestrated together, they enable a powerful engine for sustainable growth. It’s critical to implement this technology correctly from the start.

At WillowTree, our Adobe practice combines expertise in marketing, data architecture, web engineering, digital analytics, and customer experience strategy so you get the most value from your investment in the Adobe Experience Cloud.

Adobe Solution Partner Gold
150+
certifications across the Adobe Experience Cloud ecosystem.
100+
successful Adobe project implementations.
15
years of Adobe partnership, recognized as a Gold Solution Partner and Adobe Summit Platinum Sponsor in 2023 and 2024.

Case Studies

Transportation

High-Velocity Digital Transformation for High-Speed Rail.

WillowTree’s end-to-end suite of capabilities revamped Brightline’s high-speed rail service website, native apps (iOS and Android), kiosks, digital signage, and a digital marketing engine fueled by Adobe Experience Cloud. After implementing Adobe Real-Time CDP in just 12 weeks, the transformation drove a 70% reduction in time to book in-app, plus a 34% increase in app downloads.

Financial Services

Navigating the Digital-First Frontier in Financial Services.

WillowTree partnered with John Hancock Investments, the US brand of Manulife Financial Corporation, on their digital transformation journey. Maestro’s implementation and adoption drove a 100% increase in monthly active users, a 35% increase in organic site traffic, and a 100% increase in pages per visit — all delivered in five months and with 70% cost savings.

Technology

150% Increase in Conversion Rate.

In 2022, we partnered with MaaS360 to drive higher quality sales leads and optimizations across their full marketing funnel. Combining best-in-class top of funnel strategy, email nurture optimizations, trial on-boarding refinements, and WalkMe enhancements, this product drove a 129% increase in marketing qualified leads and a 150% increase in the conversion rate of sales qualified leads.

Ecommerce

Building a Platform Tuned to the Future of Audio Production.

Tapping into our deep Adobe expertise, WillowTree’s teams modernized iZotope’s backend and frontend systems, optimizing the brand’s eCommerce platform, CRM, and analytics. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.

WillowTree’s Adobe Practice in Action

Watch how WillowTree leveraged Adobe Experience Cloud to create a world-class content and eCommerce platform from the ground up, which helped iZotope achieve double-digit revenue gains.

Download the Guidebook
Unleash the Power of Your Platform

In this guide, you will learn:

  • How to think about the Adobe platform as a comprehensive, integrated solution.‍
  • How to apply modern architectural approaches to your Adobe implementation.
  • How to lead with expertise as you create design systems within Adobe solutions.
Download the Guidebook
Download the Guidebook

Platform Expertise

Adobe Experience Manager

Your business needs a versatile content management system to streamline workflows, enhance collaboration, and personalize content across channels. We help you spend smarter and strategically manage content and assets to ultimately boost customer satisfaction and loyalty.

Adobe CDP / Adobe Experience Platform

Create personalized experiences for consumers by bringing together siloed data and unifying customer profiles. Our CDP experts will navigate the complexities of your data ecosystem to solve for identity resolution, creating highly personalized marketing in a privacy-safe environment.

Adobe Journey Optimizer

Enhance cross-channel messaging and scale customer value with intelligent automation and personalized interactions. We’ll set you up to harness real-time data to optimize marketing strategies, enhance conversions, and build lasting customer relationships.

Customer Journey Analytics

Connect offline to online data in one seamless view for better cross-channel data analysis and actionable insights. We empower businesses with actionable insights, driving informed decisions, boosting customer engagement, and increasing conversions.

Adobe Commerce

Elevate your online businesses with a comprehensive eCommerce solution, enabling seamless transactions, personalized customer experiences, and robust analytics. We’ll build through efficient, user-friendly interfaces that increase revenue, streamline operations, and foster customer loyalty.

Adobe Analytics

Explore data and gain actionable insights with robust reporting and segmentation tools. Our analytics expertise will enable your teams to better track user behavior, trends, and patterns to increase engagement, conversions, and overall efficiency.

Adobe Target

Tailor user experiences with precise audience segmentation and optimization tools. We help improve engagement, boost conversions, and maximize ROI across digital platforms.

Adobe Campaign & Marketo Engage

Streamline marketing efforts, ensuring effective customer engagement and campaign success. Our implementations help you drive targeted campaigns, nurture leads, and optimize customer journeys, enhancing brand visibility, engagement, and conversion rates.

Adobe Experience Manager

Your business needs a versatile content management system to streamline workflows, enhance collaboration, and personalize content across channels. We help you spend smarter and strategically manage content and assets to ultimately boost customer satisfaction and loyalty.

Adobe Commerce

Elevate your online businesses with a comprehensive eCommerce solution, enabling seamless transactions, personalized customer experiences, and robust analytics. We’ll build through efficient, user-friendly interfaces that increase revenue, streamline operations, and foster customer loyalty.

Adobe Analytics

Explore data and gain actionable insights with robust reporting and segmentation tools. Our analytics expertise will enable your teams to better track user behavior, trends, and patterns to increase engagement, conversions, and overall efficiency.

Adobe Target

Tailor user experiences with precise audience segmentation and optimization tools. We help improve engagement, boost conversions, and maximize ROI across digital platforms.

Adobe Campaign & Marketo

Streamline marketing efforts, ensuring effective customer engagement and campaign success. Our implementations help you drive targeted campaigns, nurture leads, and optimize customer journeys, enhancing brand visibility, engagement, and conversion rates.

Adobe CDP / AEP

Create personalized experiences for consumers by bringing together siloed data and unifying customer profiles. Our CDP experts will navigate the complexities of your data ecosystem to solve for identity resolution, creating highly personalized marketing in a privacy-safe environment.

Adobe Journey Optimizer

Enhance cross-channel messaging and scale customer value with intelligent automation and personalized interactions. We’ll set you up to harness real-time data to optimize marketing strategies, enhance conversions, and build lasting customer relationships.

Customer Journey Analytics

Connect offline to online data in one seamless view for better cross-channel data analysis and actionable insights. We empower businesses with actionable insights, driving informed decisions, boosting customer engagement, and increasing conversions.

Insights

Leadership

Michael Colombo
Michael Colombo
Head of Marketing Services
LinkedIn
Billie Loewen
Billie loewen
Group VP, Growth, Analytics & Optimization
LinkedIn
Todd Yard
todd yard
Partner, Engineering
LinkedIn
Jeremy Stern
jeremy stern
Partner, Analytics & Optimization
LinkedIn
Tony Ferreira
tony ferreira
Sr. Director CX Enablement
LinkedIn
Samantha Curtin
Samantha Curtin
Delivery Partner
LinkedIn
Kevin Punwasi
Kevin Punwasi
VP, Business Development
LinkedIn
Chad Hatch
VP of Strategic Alliances, Adobe

Maximize the return on your Adobe investment with WillowTree.

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