The growth marketing ecosystem is shifting as new technologies, use cases, and expectations emerge daily. Amid cross-enterprise data silos, consumers clamor for more personalized brand interactions.
A CDP is a hub for customer profiles — across multiple channels and platforms — driving easier integration, segmentation, and customer personalization. A customer might interact with a brand across many digital touchpoints in a single day, and these customer experiences occur across multiple devices. That single customer might exhibit different characteristics or share unique information on their mobile device versus their tablet, laptop, or wearable device.
The problem is clear: different parts of a business hold different parts of a customer’s data. A CDP breaks down these silos and houses all customer data in one central location, enabling more personalized experiences.
While there are many CDPs, Adobe Real-Time CDP — an integral part of the Adobe Experience Cloud — offers distinct advantages. This guidebook will help you understand and activate those advantages to maximize your CDP investment and drive real business growth.