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Brand & Experience Design

WillowTree’s creative and UX teams bring brands to life across the customer journey, spanning digital and physical touchpoints.

Areas of expertise

Product Design

Deliver elegant user experience across platforms — mobile, web, social media, wearables, streaming, kiosks, and more.

Experience Design

Blend digital innovation with physical touchpoints to create exceptional journeys.

Brand Identity

(Re)imagine the visual and digital identity of your brand — from typography, logo design, and brand guidelines to messaging, packaging, and video templates.

Content & Conversion

Optimize content and information architecture for SEO and conversion.

Recognized for creative excellence

The Webby Awards
Cannes Lions
W3 Awards
Innovation by Design
The Communicator Awards

Designing with WillowTree

WillowTree’s experience design and creative professionals deliver elegant and intuitive experiences that solve real problems and create meaningful value to users, while delivering ROI and business outcomes. Our design team is skilled at driving innovation through ideas, rather than merely following trends, all while reflecting a deep understanding of our clients' unique brand identities.

But we don’t do it alone. Constant collaboration with our clients throughout the design process ensures that their vision is fully realized. Our research and strategy teams work together with clients to ensure a user-centric, data-backed approach, while side-by-side collaboration with engineers balances creative exploration and boundary-pushing with practical execution. 

Our teams are...

Long-tenured

Senior staff comprise 70% of our team, bringing expertise gained from an average of 13 years of design and creative experience.

Platform experts

We know the platforms we're designing for (e.g., the HIG for iOS) and use their bespoke paradigms to create usable, scalable designs.

Committed to accessibility

Innovative tools like our Contrast Figma plug-in are now used by 320,000+ designers worldwide to ensure design inclusivity.

Capabilities

Design System Development

An effective design system creates CX consistency, while driving efficiency, growth, and ultimately higher performing digital products. Most design systems fail because of lack of adoption. Identifying and including internal audiences in a process of design thinking ensures the system meets each team’s needs, drastically increasing the chance of adoption and longevity.

Brand Design

Brand design brings together myriad capabilities, including copywriting, experience design, logos, icons, typography, illustration, animation, and content marketing. Our support includes refreshing existing brands with imagery and messaging audits, and creating entirely new brands with compelling narratives, logos, and atomic design systems.

Content Strategy & Copywriting

After aligning on brand messaging, tone, and voice, we rapidly execute marketing content with a focus on resonating clearly with your customers and driving business outcomes. Using our proprietary Five-Act Storytelling Framework to craft compelling narratives, we offer long-form technical writing, video scripts, social media copy, and everything in between.

Video & Animation

Video is a powerful tool for bringing stories to life and creating engaging digital experience design that captivates and delights audiences, both externally and internally. From motion graphics and live video to 3D animation, our skilled team of creative professionals crafts stunning visuals that elevate brands and drive engagement.

Illustration

Creating custom icons and illustrations for brands is a specialized skill that requires the ability to deeply understand business goals and execute visually in a variety of styles. Our illustrators bring decades of experience to help visualize your brand in a unique, impactful way.

3D Modeling & Rendering

3D graphics and volumetric capture can powerfully illustrate concepts in ways that other forms of illustration cannot. Photorealistic renders can lend credibility to environmental and experience design.

Design System Development

An effective design system creates CX consistency, while driving efficiency, growth, and ultimately higher performing digital products. Most design systems fail because of lack of adoption. Identifying and including internal audiences in a process of design thinking ensures the system meets each team’s needs, drastically increasing the chance of adoption and longevity.

Brand Design

Brand design brings together myriad capabilities, including copywriting, experience design, logos, icons, typography, illustration, animation, and content marketing. Our support includes refreshing existing brands with imagery and messaging audits, and creating entirely new brands with compelling narratives, logos, and atomic design systems.

Content Strategy & Copywriting

After aligning on brand messaging, tone, and voice, we rapidly execute marketing content with a focus on resonating clearly with your customers and driving business outcomes. Using our proprietary Five-Act Storytelling Framework to craft compelling narratives, we offer long-form technical writing, video scripts, social media copy, and everything in between.

Video & Animation

Video is a powerful tool for bringing stories to life and creating engaging digital experience design that captivates and delights audiences, both externally and internally. From motion graphics and live video to 3D animation, our skilled team of creative professionals crafts stunning visuals that elevate brands and drive engagement.

Illustration

Creating custom icons and illustrations for brands is a specialized skill that requires the ability to deeply understand business goals and execute visually in a variety of styles. Our illustrators bring decades of experience to help visualize your brand in a unique, impactful way.

3D Modeling & Rendering

3D graphics and volumetric capture can powerfully illustrate concepts in ways that other forms of illustration cannot. Photorealistic renders can lend credibility to environmental and experience design.

“Custom illustrations helped us take our brand design elements to the next level. The thought and care WillowTree put into creating the entire system was amazing.”

— Maggie Tomasek
Director of Communications and Brand, Inspira Financial

“In my many decades of marketing leadership, this was hands down the best rebrand experience, and WillowTree exceeded my expectations.”

— SVP Marketing, AGS Health

Insights

Leadership

Alex Carr
Chief Design Officer
Rachel Starnes
Group VP, Design
Brian Weaver
Executive Creative Director
André Bernardi
Design Partner, Brazil

Let’s talk.

Wherever you are on your journey, we can help. Let’s have a conversation.