Your A-Team for Delivering on the Adobe Experience Cloud.

Our Capabilities.

The Adobe Experience Cloud is the Ferrari of experience platforms, a unique set of highly complex marketing and eCommerce tools with unlimited potential to transform your organization. With it, you can create efficiencies across content and asset management, unify your commerce experience across all channels, segment audiences, and activate customer profiles for real-time personalization.

Like any high-performance vehicle, the Adobe tech stack is beautiful, powerful, and requires a specialized technician to make sure it runs smoothly at peak velocity. To extract the platform’s full value, your Adobe Solutions Partner needs to be a specialist across the entire Experience Cloud, including AEM, Analytics, Marketo, Target, Campaign, and Audience Manager.

WillowTree is that expert.

With over a decade of Adobe solutions experience, we help you unleash the power of your platform to create memorable, transformational digital experiences.

We leverage our end-to-end expertise and partner with you to clearly define your digital roadmap, modernize your Adobe architecture, and establish a framework for scale.

WillowTree is ready to build, execute, and optimize to deliver new, world-class customer experiences.

Over a decade of experience delivering Adobe solutions.

End-to-end team expertise.

Adobe Experience Cloud

We deploy cross-functional teams with the expertise to select, implement, and manage the right marketing and analytics tools within Adobe Experience Cloud to craft personalized customer experiences at scale so you hit your goals sooner.

Adobe Real-Time CDP

We navigate the complexities of your data ecosystem to solve for identity resolution. By developing integrated user profiles and consolidating data across every touchpoint, we are able to create highly personalized marketing at an individual user level in a privacy safe environment.

Adobe Journey Optimizer

We leverage our deep technical and marketing strategy expertise to create omni-channel customer journeys, optimize performance based on data-driven insights, and implement the personalization and automation features that unlock real-time digital experiences.

Adobe Journey Analytics

We analyze robust data sets with inputs across hundreds of sources to generate clear, simple visualizations for end users to derive meaningful insights and identify actionable optimization potential throughout the funnel. The result? Stronger ROI.

Our Approach.

We follow an A-Team approach to projects. That means we keep your team small, senior, and dedicated to delivering value quickly.

WillowTree provides the critical link between business and technology. We ensure every strategy, design, and implementation decision benefits your users’ experiences and your organization’s goals.

Architecting, implementing, and building on the Adobe Experience Cloud takes nuance, creative thinking, and deep experience with the platform. WillowTree’s Adobe Solutions-certified teams have mastered the platform and will power the right experiences for the right outcomes.

Ready to crush it with Adobe?

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Our Outcomes.


150% Increase in Conversion Rate. 100% Increase in Email Open Rate.

We partnered with MaaS360 to drive optimizations across their entire marketing funnel and higher-quality leads for sales. Combining best-in-class top-of-funnel strategy, email nurture optimizations, trial onboarding refinements, and WalkMe enhancements, this product saw a 129% increase in marketing-qualified leads and a 150% increase in the conversion rate of sales-qualified leads.

We also collaborated closely with IBM on their Marketo migration and execution, resulting in 300,000 email deliveries across 15 products and eight languages. These emails resulted in a 2X higher open rate with outage mitigation and on-time delivery.

Financial Services

100% Increase in Monthly Active Users. 35% Increase in Organic Traffic.

WillowTree partnered with John Hancock Investments, the US brand of Manulife Financial Corporation, on their digital transformation journey. Our goal was to solve some of the industry's most significant operational challenges and to provide financial advisors with the content and compelling digital services that matter most.

We called our solution “Maestro.” It’s an investment data, automation, and API platform custom built to enable digital transformation of the asset management experience. Maestro’s implementation and adoption drove a 100% increase in monthly active users, a 35% increase in organic site traffic, and a 100% increase in pages per visit — all delivered in five months and with 70% cost savings.

Explore the case study

37% Increase in Transactions. 17% Increase in Sales.

iZotope’s award-winning software, plugins, hardware, and mobile apps inspire musicians, producers, and audio post engineers to hone their craft rather than troubleshoot the tech behind it. But the brand needed a new eCommerce and educational platform to capitalize on shifting consumer expectations and opportunities in music production.

Tapping into our deep Adobe expertise, WillowTree’s teams modernized iZotope’s backend and frontend systems through these marketing and CMS products, optimizing the brand’s eCommerce platform, CRM, and analytics — all launched and delivered well before the critical holiday shopping season. These powerful Adobe capabilities, combined with brand-forward design, catalyzed a 17% increase in sales, a 37% increase in transactions, and an 11% increase in conversion rate.

Read the case study
Download our guide

Unleash the Power of Your Platform

In this guide, you will learn:

  • How to think about the Adobe platform as a comprehensive, integrated solution.
  • How to apply modern architectural approaches to your Adobe implementation.
  • How to lead with expertise as you create design systems within Adobe solutions.
Download our guide
Creative workflow along with asset and data management are the critical drivers of success, and that requires coordination between people. We ensure that our clients’ workforces are educated, supported, and getting the most out of their technology.”
Mike Colombo
managing director, adobe practice, willowtree

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