Room For Growth

February 8, 2023

Powering the Adobe Experience Platform with WillowTree’s Mike Colombo

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Episode Description

The Adobe Experience Platform delivers the firepower for the most advanced marketing functions our field has ever known. So how do you unlock the power of this platform — and ultimately, derive the greatest possible value? As Managing Director of WillowTree’s Adobe Practice, Mike Colombo partners with some of the world’s biggest brands to accomplish exactly that. Mike has deep expertise in orchestrating brands’ digital infrastructure to amplify customer experiences through the Adobe tech stack.

Mike and Billy explore the three unique pillars underpinning WillowTree’s approach to scaling the Adobe platform across enterprises to quickly drive ROI. And, spoiler alert: the Adobe Experience Platform offers the most comprehensive capabilities set do so.

Additional Resources

Topics Discussed
  • What we’re looking forward to as a Platinum Sponsor of the 2023 Adobe Summit (hint: it’s much more than an appearance from Shaq)
  • How to build microservices, API-first, cloud-native, headless (MACH) architectures for the future using Adobe’s commerce, content, and assets offerings
  • Why mapping your infrastructure to a clear customer journey — and moving that infrastructure quickly to market — requires more customization than an out-of-the-box enterprise software solution
Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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