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Growth Marketing

Unlocking the Potential of a Full-Scale Digital Transformation, Driven by Adobe Experience Cloud

Read the video transcript

As Senior Growth Director at WillowTree, I have the unique opportunity to work alongside Adobe Experience Cloud experts every day. Leading up to and during this year’s Adobe Summit, I presented alongside two such personalization experts: Mike Kellner, Director - AI Data & Analytics at TELUS, and Joanne Taggart, Manager - Personalization at TELUS Digital. Together, we explored how TELUS expedited its digital transformation by solving organizational and data readiness challenges using Adobe Customer Journey Analytics.

TELUS is a leading Canadian telecommunications company that prides itself on customer centricity, providing a truly personalized experience when and where customers need it most — whether online, by phone, or across their retail footprint. The organization needed a unified view of customer journeys across channels to drive engagement and retention. To achieve these outcomes, TELUS implemented Adobe Customer Journey Analytics (CJA) to create a singular view of every customer interaction across numerous online and offline data sources.

TELUS chose WillowTree, an Adobe Gold Solution Partner, to complete the complex rollout and maximize ROI. (For more information on the project, I encourage you to read the full case study or listen to this Room for Growth podcast episode)

In this webinar, Joanne and I investigate the heart of digital transformation, covering how Adobe’s marketing technology…

  • Drives personalization at scale by integrating data sources
  • Optimizes MarTech stacks for better results at lower costs
  • Achieves real-world success stories through shared best practices

We’ll walk you through the ins and outs of such successful digital transformation, and how it makes personalization at scale possible — ultimately, creating an unparalleled customer experience in any industry.

Whether you're an executive tasked with leading your company’s transformation journey, or a practitioner driving operational efficiency, this is a must-watch.

By harnessing the power of the Adobe tech stack, WillowTree and TELUS are revolutionizing digital experiences. Learn more about how our Adobe expertise in marketing, data architecture, web engineering, digital analytics, and customer experience strategy ensures you get the most value from your investment in the Adobe Experience Cloud.

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Tony Ferreira

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