Craft@ Blog

Content for digital craftspeople. By the craftspeople at WillowTree.

Data & AI
We Tested 10 Speech-to-Text Models — Here's What to Know When Choosing STT for Voice Applications
Christopher Frenchi

Featured Articles

Analytics
Stop Wasting Marketing Budget on Disconnected Data: How Domain-Driven Design Delivers ROI
Arthur Testa
Engineering
How WillowTree Improves Data Quality with Bespoke CDP Reporting
Wesley Brett
Analytics
Advancing the Maturity of Your Data Pipeline from Events to Sessions to Users
Frederic Labadie
Data & AI
Agentic Framework Showdown: We Tested 8 AI Agent Frameworks to Find Which Perform Best
Luis Felipe Zeni
Analytics
Enhance Customer Insights by Mastering Sequential Segments in Adobe CJA
Ojus Narawane
Data & AI
How to Evaluate Your Voice Assistant Pipeline End to End in 4 Steps
Christopher Frenchi
Marketing
Configuring, Using, and Optimizing an AI Marketing Copilot (Or: How I Learned to Stop Worrying and Love the Robots)
Adam Nemett

All Articles

Growth Marketing
What is Growth Marketing?
Jess Piszker

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