Room For Growth

Episode 
38
|
March 29, 2023
(
13
 min)

Adobe Summit Recap, Live from Las Vegas: AI, CDPs, and the Craps Table

Apple Podcasts
Google Podcasts
Spotify
YouTube
Episode Description

Billy and Billie join us live from Adobe Summit in Las Vegas with empty pockets but full hearts about the future of MarTech. Our digital experts share key insights and takeaways from their three days in Sin City. In just 15 minutes, we cover AI, automation, CDP ROI, #bilingualmarketers, and more.

But first, we discuss the MarTech foundations a brand needs before pursuing the latest trends in generative AI and automation, and how WillowTree helps the world’s biggest brands unlock the power of the Adobe Experience Cloud.

Additional Resources

Topics Discussed
  • The critical dilemma facing modern marketing organizations today, according to BlackRock Chief Digital Officer Nilanjan Adhya
  • Advanced capabilities that AI will unlock for marketers, especially in tandem with Adobe Experience Cloud tools like Adobe Real-Time CDP and Adobe Journey Optimizer
  • Achieving truly niche, end-to-end personalization that drives deep ROI

KEEP THE GROWTH GOING

Hosts
Billie Loewen
LinkedIn
Billy Fischer
LinkedIn
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Host
Billie Loewen
LinkedIn
Show Description

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Want to get in touch?

Is there a topic you're dying for us to cover? Or do you have a guest nomination? If so, shoot us an email.