Room For Growth

March 29, 2023

Adobe Summit Recap, Live from Las Vegas: AI, CDPs, and the Craps Table

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Episode Description

Billy and Billie join us live from Adobe Summit in Las Vegas with empty pockets but full hearts about the future of MarTech. Our digital experts share key insights and takeaways from their three days in Sin City. In just 15 minutes, we cover AI, automation, CDP ROI, #bilingualmarketers, and more.

But first, we discuss the MarTech foundations a brand needs before pursuing the latest trends in generative AI and automation, and how WillowTree helps the world’s biggest brands unlock the power of the Adobe Experience Cloud.

Additional Resources

Topics Discussed
  • The critical dilemma facing modern marketing organizations today, according to BlackRock Chief Digital Officer Nilanjan Adhya
  • Advanced capabilities that AI will unlock for marketers, especially in tandem with Adobe Experience Cloud tools like Adobe Real-Time CDP and Adobe Journey Optimizer
  • Achieving truly niche, end-to-end personalization that drives deep ROI


Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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