Lessons from WillowTree experts

What You Need To Know Now That You’ve Bought Braze.

Here at WillowTree, we’ve helped dozens of Fortune 500 companies migrate and implement Braze. This short, actionable guide represents our Braze experts’ takeaways and best practices that will accelerate your time to value and put your business lightyears ahead of the competition.
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A Note from WillowTree Partner & VP of Growth Marketing Billie Loewen

There are three primary ways you can grow the value of your customer base: You can change your brand or your value proposition to better resonate with your consumers; you can iterate on messaging to be more meaningful through testing and segmentation, and you can upgrade your tech capabilities, reaching fans and increasing efficiency/effectiveness through automation and personalization. Braze unlocks all three of these possibilities.

As you embark on your journey to adopt Braze, it’s important to be intentional about how you plan to use this platform. How do you want to shift your communication with customers and deploy more meaningful content? How will you test these messages? How will you understand and accurately measure what resonates with your customers and what doesn’t? How will you connect Braze with the rest of your ecosystem — call centers, social media, and beyond — to interweave consumer experiences?

If this seems like a big undertaking, it is. But it’s also fun and exciting.

We’re here to guide you every step of the way. From your creative vision to your channel strategy to your implementation plan, think of us as your bridge between IT, product, marketing, and creative teams; and, of course, between your fans, users, guests, and shoppers.

Our goal is to empower you to bring engineers, content creators, and marketers together and create the conversations and experiences your customers have been waiting for.

Happy Brazing!

In this guide, you'll learn:

  • How to work with your engineering team
  • How to unwind from your old systems and successfully implement Braze
  • How to migrate and launch your new messages
  • The most effective campaigns and strategies
  • How to use each channel effectively
Download the Guide