Marketing services

Supercharge Customer Engagement With Braze

Braze empowers personalized, automated customer conversations across digital channels — including email, push, SMS, WhatsApp, and in-app screens. Our team of technologists, strategists, and creatives orchestrates world-class experiences that increase customer lifetime value.
Contact us

Areas of expertise

End-to-end implementation

Our deep technical expertise allows us to implement Braze, deploy new channels, and integrate with the rest of your MarTech stack  — maximizing capabilities and minimizing time-to-value.

Creative design & campaign strategy

Whether you need a simple template upgrade, modular design system, or a holistic digital vision for your biggest campaigns, we ideate and deliver stand-out design and content.

Customer engagement strategy

From journey mapping to channel orchestration, and personalization to segmentation, we develop winning strategies that drive results and are anchored in technical feasibility.

Ongoing planning & CRM execution

We apply industry and platform-leading expertise to create robust marketing plans, flawlessly deploy Braze Canvases and Campaigns, and optimize with data-driven, iterative testing.

Building a true competitive edge

Our experienced Braze team maximizes ROI and anticipates evolving business needs.

60+
certified practitioners globally
1B+
customer messages launched in 2023
Braze Torchie winner

We’ve helped dozens of leading companies migrate to Braze and accelerate personalization outcomes across channels.

Our teams have more than extensive Braze expertise. They are also technical engineers capable of solving the toughest integration challenges, strategists with deep industry expertise, creatives who know how to move the needle on business outcomes, and data-driven practitioners who make cutting-edge campaigns come to life.

We match you with a small-but-powerful team of experts who deliver outsized impact. From quarterly business reviews to weekly planning sessions, we drive world-leading performance rates.

We are customer loyalty-obsessed, and the best team to help nurture potential customers into Super Fans. Zero spam. No embarrassing errors. Just world-class conversations with your customers.

Capabilities

Braze Platform Implementation and Integration
  • Braze Partner-Led Onboarding certified specialists
  • Braze implementation: Mobile and Web SDKCloud Data Ingestion (CDI), Currents
  • Third party integrations, both Braze Alloys and custom configuration
  • Channel activation: email (including IP warming), SMS/MMS, push, content cards, in-app, WhatsApp
  • Data planning: architecture, data dictionary, 1P strategy, privacy and governance
  • Migration of legacy data and messaging
  • Future-state MarTech architecture and visioning (Braze, CDP, analytics, deep -linking, loyalty, POS, etc.)
  • Platform training and enablement
Campaign, Channel, and Segmentation Strategy
  • Journey mapping and persona development
  • Personalization strategy and technical feasibility
  • Next best offer, action, and service strategy and automation
  • Audience segmentation, RFM, and sunsetting strategies
  • Channel strategy and use case definition: Email (including IP Warming), SMS/MMS, Push, Content Cards, In-App, WhatsApp
  • Cross-channel strategy (including other digital and non-digital channels, like app, web, digital menu boards, POS, kiosk, in-store, etc)
  • Loyalty program development and rewards fulfillment strategy
  • Pricing and offer strategy and testing
Creative and Calendar Management
  • Modular design strategy
  • Campaign creative strategy
  • Custom HTML email and template building
  • Content writing and message development
  • Lifecycle, transactional, marketing and promotional messaging blueprints
  • Roadmapping, window planning, and use case development
  • Campaign operations and creative process development
Managed Services: Build, QA, and Deployment 
  • Braze platform administration
  • Campaign and canvas configuration
  • Always-on journey orchestration
  • Real-time execution and automation
  • Robust multi-point QA testing process and launch
  • Always-on campaign monitoring
  • Technical enablement across channels and tools
Audience, Offer, and Message Optimization 
  • Inbox quality assurance and deliverability strategy
  • Analysis and dashboard builds (in Braze and other analytics tools)
  • A/B and multivariate testing
  • Insights and optimization recommendations by segment, message, and offers
  • Media audience sync with 3P tools
  • Sage AI powered by Braze
Braze Platform Implementation and Integration
  • Braze Partner-Led Onboarding certified specialists
  • Braze implementation: Mobile and Web SDKCloud Data Ingestion (CDI), Currents
  • Third party integrations, both Braze Alloys and custom configuration
  • Channel activation: email (including IP warming), SMS/MMS, push, content cards, in-app, WhatsApp
  • Data planning: architecture, data dictionary, 1P strategy, privacy and governance
  • Migration of legacy data and messaging
  • Future-state MarTech architecture and visioning (Braze, CDP, analytics, deep -linking, loyalty, POS, etc.)
  • Platform training and enablement
Campaign, Channel, and Segmentation Strategy
  • Journey mapping and persona development
  • Personalization strategy and technical feasibility
  • Next best offer, action, and service strategy and automation
  • Audience segmentation, RFM, and sunsetting strategies
  • Channel strategy and use case definition: Email (including IP Warming), SMS/MMS, Push, Content Cards, In-App, WhatsApp
  • Cross-channel strategy (including other digital and non-digital channels, like app, web, digital menu boards, POS, kiosk, in-store, etc)
  • Loyalty program development and rewards fulfillment strategy
  • Pricing and offer strategy and testing
Creative and Calendar Management
  • Modular design strategy
  • Campaign creative strategy
  • Custom HTML email and template building
  • Content writing and message development
  • Lifecycle, transactional, marketing and promotional messaging blueprints
  • Roadmapping, window planning, and use case development
  • Campaign operations and creative process development
Managed Services: Build, QA, and Deployment
  • Braze platform administration
  • Campaign and canvas configuration
  • Always-on journey orchestration
  • Real-time execution and automation
  • Robust multi-point QA testing process and launch
  • Always-on campaign monitoring
  • Technical enablement across channels and tools
Audience, Offer, and Message Optimization
  • Inbox quality assurance and deliverability strategy
  • Analysis and dashboard builds (in Braze and other analytics tools)
  • A/B and multivariate testing
  • Insights and optimization recommendations by segment, message, and offers
  • Media audience sync with 3P tools
  • Sage AI powered by Braze

WillowTree’s Braze practice in action

Personalizing the sports marketing playbook with WillowTree + Braze

Join WillowTree's sports marketing all-stars as they tackle the world of sports media and its interconnected revenue streams. Collaborating with valued tech partner Braze, the team devises personalization strategies to boost online streaming, live event ticket sales, merchandise spend, and customer lifetime value. Their vision for “WillowTree Sports Network” will score major points for fans, athletes, leagues, networks, and sports marketers everywhere.

“WillowTree has such a pronounced understanding of the Braze sophistication within the platform itself.”

— Matt McRoberts, Braze SVP of Partnerships

Trusted by the world’s most admired companies

Braze Alloys We Partner With

Insights

Leadership

Chris Westall
Chief Marketing Services Officer
Billie Loewen
Group VP, Marketing Services
Caitlin Watson
Partner, Marketing Services
Ross Koon
Partner, Marketing Services

Maximize the return on your Braze investment with WillowTree.