Room For Growth

January 11, 2023

Avoiding Common CRM and CDP Pitfalls feat. WillowTree’s Rebecca O’Connor

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Episode Description

What do marketing teams at Fortune 1000s and local nonprofits have in common? A lot, if you ask WillowTree growth marketing expert Rebecca O’Connor. Large and small shops alike have to demonstrate ROI and stay current with rapidly changing capabilities of software such as customer relationships management (CRM) systems or customer data platforms (CDPs).

Rebecca joins the podcast to explore solutions for such cross-industry challenges facing growth marketers as well as CRM and CDP users. (Bonus: many of Rebecca’s recommendations are easily implemented and widely available.) She and Billy explore the power of effective preference centers, why real-time data benefits content strategy, marketing *and* communications, and how Rebecca’s unique background in Latin American policy analysis jump-started her growth marketing career.

Additional Resources

Topics Discussed
  • How to honor and leverage a customer’s “gift” of zero-party data 
  • Key features for some of our favorite, constantly evolving growth marketing platforms — Braze, Amplitude, and mParticle, among others
  • Why proving ROI on CDP and CRM investments is a lot like a product roadmap


How to Turn Preferences into Profit

What does a good preference center look like? How can you enhance yours to strengthen your relationship with your users? Let’s dig into a few common areas with room for growth!

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Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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