End-to-End Loyalty Experiences That Captivate

Retain customers with bespoke loyalty programs that accelerate your business. Our expertise in strategy, data, technology, and design delivers measurable results.
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Areas of expertise

Loyalty Program Consulting

Rooted in your business goals, discover the loyalty strategy that fits your needs.

Product & MarTech Enablement

Deliver world-class loyalty experiences with our full-stack support across platforms and tooling.

Creative & Design Support

Develop a consistent loyalty program look and feel that elevates your brand.

Digital Marketing Services

Activate your loyalty program to turn customers into hyper-engaged fans that convert.

20+ million

loyalty marketing messages delivered

4,000

cross-disciplinary global staff members ready to deliver exceptional loyalty experiences

10+

years of delivering high-quality loyalty programs

Capabilities

Loyalty Program Structure Creation

Whether evaluating your current program or starting from scratch, we can help your business design a custom loyalty program that drives engagement and revenue. We begin by analyzing existing customer behavioral patterns and then assess potential program model impacts to design the right program for your business and customers. From tiers to badges, offers to challenges, punches or points, we'll build the ideal program for your brand.

Industry Insights and Forecasting

Armed with an understanding of your target customers and their unmet needs, we layer on emerging industry trends and market dynamics — examining both ‘traditional’ competitors and emerging threats. From there we can evaluate different loyalty program models and their potential impact on profitability and scalability.

Brand and Design System Development

Loyalty design combines myriad capabilities, including copywriting, experience design, logos, icons, typography, illustration, and animation. Our support can range from refreshing existing brands with imagery and messaging audits to creating new loyalty program branding with compelling narratives, logos, and atomic design systems. From there, we build design systems that create CX consistency while driving efficiency, growth, and performant digital products.

Loyalty Tech Stack Selection

Unsure if your current Loyalty & Membership technology is meeting your goals — or looking for the right tool to jump-start your loyalty program? We assist in selecting and implementing composable enterprise and MarTech platforms that create efficient processes, execute targeted outreach, and build adaptable experiences.

Digital Channel Strategy and Execution

WillowTree crafts customer-centric, data-driven strategies that empower your loyalty programs to achieve business goals and drive meaningful, memorable customer experiences. Integrated campaign teams can launch real-time, personalized experiences based on data-driven automation at every step of the customer journey.

Loyalty Program Structure Creation

Whether evaluating your current program or starting from scratch, we can help your business design a custom loyalty program that drives engagement and revenue. We begin by analyzing existing customer behavioral patterns and then assess potential program model impacts to design the right program for your business and customers. From tiers to badges, offers to challenges, punches or points, we'll build the ideal program for your brand.

Industry Insights and Forecasting

Armed with an understanding of your target customers and their unmet needs, we layer on emerging industry trends and market dynamics — examining both ‘traditional’ competitors and emerging threats. From there we can evaluate different loyalty program models and their potential impact on profitability and scalability.

Brand and Design System Development

Loyalty design combines myriad capabilities, including copywriting, experience design, logos, icons, typography, illustration, and animation. Our support can range from refreshing existing brands with imagery and messaging audits to creating new loyalty program branding with compelling narratives, logos, and atomic design systems. From there, we build design systems that create CX consistency while driving efficiency, growth, and performant digital products.

Loyalty Tech Stack Selection

Unsure if your current Loyalty & Membership technology is meeting your goals — or looking for the right tool to jump-start your loyalty program? We assist in selecting and implementing composable enterprise and MarTech platforms that create efficient processes, execute targeted outreach, and build adaptable experiences.

Digital Channel Strategy and Execution

WillowTree crafts customer-centric, data-driven strategies that empower your loyalty programs to achieve business goals and drive meaningful, memorable customer experiences. Integrated campaign teams can launch real-time, personalized experiences based on data-driven automation at every step of the customer journey.

Trusted by the world’s most admired companies

In this episode of WillowTree’s Room for Growth podcast, Courtney Bradley, Delta General Manager of SkyMiles® Engagement and Growth, discusses how the airline brand has built and measured its best-in-class loyalty programs through nuanced KPIs.

Delivering exceptional outcomes

Our analytics experts, marketers, and loyalty specialists build remarkable customer experiences that fuel growth. Every engagement begins with a consultation where we learn your objectives. Then, our expert researchers go to work, running competitive analyses, user interviews, and target market surveys to uncover insights that inform your loyalty program. From there, we collaboratively design, build, and implement a loyalty experience that delights customers and elevates your brand.

Platform expertise

and more…

Insights

Leadership

Caitlin Watson
Partner, Marketing Services
Jeremy Stern
Partner, Analytics & Optimization
Billie Loewen
Group VP, Growth, Analytics, & Optimization
Claire Maiers
Group VP, Research
Margo Bulka
Senior Director, Product Strategy

Let's talk.

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