Room For Growth

Episode 
49
|
September 27, 2023
(
36
 min)

Owning Your Brand Narrative feat. WillowTree's Adam Nemett

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Episode Description

The days of companies announcing core values and automatically earning public trust are over. Authenticity and proof through action are crucial, and in designing loyalty programs and growth campaigns for clients, WillowTree’s Design practice works with clients to leverage more than technology and data as growth drivers — they’re leveraging the brand itself.

As Director of Brand & Content Strategy at WillowTree, Adam Nemett shares how positive brand reputation and personal, substantial storytelling can have powerful business implications in engaging both internal and external audiences. Adam speaks about the importance of retaining ownership of your brand story while producing original content that showcases the real human challenges and triumphs occurring within an organization. He and Billie also discuss the benefits of AI in streamlining workflow, as well as the pitfalls of allowing AI to create a sea of homogenous, vanilla content. This episode ultimately explores how branding transcends traditional logos, taglines, and visual identity and delves into what truly connects a brand with the market — authenticity, personality, and relatable human experience.

Additional Resources

Topics Discussed
  • How to achieve brand differentiation through authentic storytelling
  • How AI will impact content quality and quantity
  • How brands can show up differently across channels
  • The power of employee advocacy in brand ambassadorship
KEEP THE GROWTH GOING

Hosts
Billie Loewen
LinkedIn
Billy Fischer
LinkedIn
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Host
Billie Loewen
LinkedIn
Show Description

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Want to get in touch?

Is there a topic you're dying for us to cover? Or do you have a guest nomination? If so, shoot us an email.