Room For Growth
Episode 
34
|
March 8, 2023
(
29
 min)

BeyHive Insights: Improving the High-Demand Ticketing Experience

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Episode Description

Bow down, growth fans. It’s time to talk about Queen Bey and the “Renaissance” tour experience. Superfans Billie Loewen, Quin Hicks, Alicia Rose, and Zana Johnson evaluate and reimagine lifecyle marketing for Beyoncé’s global “Renaissance” tour. Together, they explore how a customer data platform (CEP) like Braze might have provided better experiences for ticket buyers.

Even before ticket pre-sales launched, ticketing platforms anticipated that demand would exceed available tickets by at least 800%, prompting some superfans to pay thousands of dollars or travel thousands of miles to see the Queen slay. But never fear: we’re not letting price-gauging, poor communication, and subpar experiences break our souls.

Additional Resources

Topics Discussed
  • How ticketing platforms can improve the state of ticket sales for high-profile events
  • The importance of clear and simple communication in high-stress situations
  • Setting expectations upfront yields better results with users and fans

KEEP THE GROWTH GOING

Host
Billie Loewen
LinkedIn
Show Description

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Hosts
Billie Loewen
LinkedIn
Billy Fischer
LinkedIn
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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