Bow down, growth fans. It’s time to talk about Queen Bey and the “Renaissance” tour experience. Superfans Billie Loewen, Quin Hicks, Alicia Rose, and Zana Johnson evaluate and reimagine lifecyle marketing for Beyoncé’s global “Renaissance” tour. Together, they explore how a customer data platform (CEP) like Braze might have provided better experiences for ticket buyers.
Even before ticket pre-sales launched, ticketing platforms anticipated that demand would exceed available tickets by at least 800%, prompting some superfans to pay thousands of dollars or travel thousands of miles to see the Queen slay. But never fear: we’re not letting price-gauging, poor communication, and subpar experiences break our souls.
Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!