Room For Growth

March 8, 2023

BeyHive Insights: Improving the High-Demand Ticketing Experience

Apple Podcasts
Google Podcasts
Episode Description

Bow down, growth fans. It’s time to talk about Queen Bey and the “Renaissance” tour experience. Superfans Billie Loewen, Quin Hicks, Alicia Rose, and Zana Johnson evaluate and reimagine lifecyle marketing for Beyoncé’s global “Renaissance” tour. Together, they explore how a customer data platform (CEP) like Braze might have provided better experiences for ticket buyers.

Even before ticket pre-sales launched, ticketing platforms anticipated that demand would exceed available tickets by at least 800%, prompting some superfans to pay thousands of dollars or travel thousands of miles to see the Queen slay. But never fear: we’re not letting price-gauging, poor communication, and subpar experiences break our souls.

Additional Resources

Topics Discussed
  • How ticketing platforms can improve the state of ticket sales for high-profile events
  • The importance of clear and simple communication in high-stress situations
  • Setting expectations upfront yields better results with users and fans


Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Want to get in touch?

Is there a topic you're dying for us to cover? Or do you have a guest nomination? If so, shoot us an email.