Room For Growth

November 2, 2022

Rule Number 1: Don’t Be Creepy feat. BilliexBilly

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Episode Description

Ever get the feeling that Instagram is listening to you? It might be — or it might not. In the words of one of our favorite Facebook relationship statuses, it’s complicated. Here, our experts explore how customer data platforms (CDPs) can take out the “ick” factor for brands in search of more personalized, automated customer experiences.

Guided by the use cases proposed in the MarTech article “19 CDP Use Cases That Can Annoy or Engage Your Audiences,” Billie and Billy break down when marketing and re-marketing tactics are creepy vs. cool, and when they’re annoying vs. appreciated. We’ll explore how to take the pushy out of push notifications, the differences between CDPs and CRMs and CEPs, and examples of when location tracking works like gangbusters — or when it breaks up the party. Let’s not make it weird, k?

Additional Resources

Topics Discussed
  • The power of content to change intent
  • How investing in a CDP is like building a house
  • Which brand Billy recently bought a shirt from — and is now already on his way toward VIP status
  • What kind of push will send you to Burger King instead of McDonald’s
  • What kind of push will not send you to the movies instead of driving on the freeway


Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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