Room For Growth
Episode 
43
|
May 3, 2023
(
52
 min)

Building Loyalty Through Trust feat. SafeGuard Cyber’s George Kamide

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Episode Description

Some tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the “Godfather of AI” Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI. After all, isn’t fear of the unknown what makes us uniquely human?

SafeGuard Cyber Senior Director George Kamide is similarly interested in what differentiates distinctly human experiences from artificial ones. George believes safety and trust are critical elements in human-centric growth marketing and product development strategies. As we enter an increasingly “synthetic” or digitally mediated reality, George encourages marketers and brands to stand out by employing what makes us human: creativity.

Additional Resources

Topics Discussed
  • Generative AI use cases that quickly boost consumer empathy and brand loyalty without sacrificing connection and innovation
  • Common pitfalls in B2B marketing, such as prioritizing quantity over quality
  • The increasing importance of multidimensional diversity in the workplace

KEEP THE GROWTH GOING
Host
Billie Loewen
LinkedIn
Show Description

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Hosts
Billie Loewen
LinkedIn
Billy Fischer
LinkedIn
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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