Some tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the “Godfather of AI” Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI. After all, isn’t fear of the unknown what makes us uniquely human?
SafeGuard Cyber Senior Director George Kamide is similarly interested in what differentiates distinctly human experiences from artificial ones. George believes safety and trust are critical elements in human-centric growth marketing and product development strategies. As we enter an increasingly “synthetic” or digitally-mediated reality, George encourages marketers and brands to stand out by employing what makes us human: creativity.
Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!