Room For Growth

May 3, 2023

Building Loyalty Through Trust feat. SafeGuard Cyber’s George Kamide

Apple Podcasts
Google Podcasts
Episode Description

Some tech leaders are voicing their concerns as generative AI continues advancing at its breathtaking pace. In March, over 1000 tech leaders signed an open letter calling to halt AI development. Just recently, the “Godfather of AI” Geoffrey Hinton quit his role at Google, joining a growing body of technologists warning companies of the danger of AI. After all, isn’t fear of the unknown what makes us uniquely human?

SafeGuard Cyber Senior Director George Kamide is similarly interested in what differentiates distinctly human experiences from artificial ones. George believes safety and trust are critical elements in human-centric growth marketing and product development strategies. As we enter an increasingly “synthetic” or digitally-mediated reality, George encourages marketers and brands to stand out by employing what makes us human: creativity.

Additional Resources

Topics Discussed
  • Generative AI use cases that quickly boost consumer empathy and brand loyalty without sacrificing connection and innovation
  • Common pitfalls in B2B marketing, such as prioritizing quantity over quality
  • The increasing importance of multidimensional diversity in the workplace

Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Want to get in touch?

Is there a topic you're dying for us to cover? Or do you have a guest nomination? If so, shoot us an email.