Room For Growth
Episode 
14
|
October 5, 2022
(
54
 min)

Getting Gritty feat. WillowTree's Caitlin Watson

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Episode Description

Being both a beloved people manager and a lifecycle marketing visionary is a major balancing act. How do we find the balance? Our guest this week, WillowTree’s Associate Growth Director Caitlin Watson shares her secret: it’s all about grit.

Growing up in Philadelphia and being raised by two "gritty" individuals shaped how Caitlin sees the world and approaches her varied roles as a marketer and manager. We discuss how this same learned characteristic of grit can make us better marketers and extend to our everyday lives outside the workplace.

Listen to learn more. And let us know what you think.

Additional Resources

Topics Discussed
  • How a gritty mindset can push brands to experiment, fail, learn, and try again
  • Moving through ambiguity, incomplete data, and subjective creative work with resilience
  • How to stay focused on "outcomes" and "strength of ideas" without being a jerk—and how to coach teams and brands to do the same
  • Frameworks for judging the impact of campaigns in subjective spaces

KEEP THE GROWTH GOING
Host
Billie Loewen
Show Description

Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Hosts
Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Read the Transcript

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