Room For Growth

February 15, 2023

Out-of-the-(Flower)Box Thinking feat. UrbanStems’ Megan Bailey Darmody

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Episode Description

The most popular day for flower deliveries? Here’s a hint: it’s not Valentine’s Day… Find this trivia tidbit and many more growth marketing insights shared by Megan Bailey Darmody, senior director of brand marketing for online gifting company UrbanStems.

Megan, Billie, and Billy explore how proactive communication improves customer satisfaction and loyalty, and how the shifting landscape of supply chain logistics for perishable products impacts long-term marketing strategy. Megan shares her expertise in cross-functional collaboration, data, and insights, and why the best strategy is treating people well.

Additional Resources

Topics Discussed
  • How marketers benefit from understanding customer service, supply chain, operations, and logistics — especially in the CPG sector
  • The connection between customer acquisition and corporate adaptability, creativity, and agility
  • Driving engagement through consumer sentiment analysis, cross-channel content, and delightfully unexpected brand partnerships (cheers to you, Budweiser and Bridgerton)


Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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