According to a recent McKinsey report, 81% of companies don’t have an integrated MarTech stack to deliver personalized cross-channel experiences, and 76% don’t operate sprints or follow a formal Agile process. The same study cites 67% of CMOs as overwhelmed by the quantity of marketing data available.
The technical expectations for today’s marketing teams continue to rise — questions and concerns around generative AI, data science, cross-functional communication, budget cuts, and more. And on top of that, how can teams produce creative content that truly stands out from the competition? It’s a topic Billy and Billie feel empathetic toward as they look toward Q2 and beyond, discussing how the digital transformation “floodgates are opening.”
Join WillowTree’s Billie Loewen for a deep dive into growth marketing. In each episode, Billie discusses the latest news and topics in lifecycle marketing, chatting with a wide array of guests, including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!
Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!
