Room For Growth

February 22, 2023

Email Growth Marketing Tactics: Icky or Irresistible? feat. BillyxBillie

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Episode Description

What do brands like Zillow, BarkBox, WHOOP, Wegman’s, and Frontier Airlines have in common? They all stand out in the world of in-email and in-app growth marketing tactics. But are they standing out for the right reasons? Find out which growth tactics resonate with consumers and which tactics leave your audience feeling a little… icky. Here, Billy and Billie swipe left or right — and sometimes both — on the stand-out messages landing in their inboxes.

Additional Resources

Topics Discussed
  • Unique ways that zero-party consumer data informs personalization, upsells, preferred channels, and frequency
  • Why transactional messages (i.e., purchase confirmations and account provisioning) *must* be engineered by a marketing department rather than IT (hint: transactional messages have an 80-90% open rate)
  • What small brands have to teach big brands in email marketing voice, intensity, and overall positioning

  • Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
  • Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
  • Connect with WillowTree on LinkedIn

Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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