Room For Growth, Episode 12

Room For Growth

Episode 12  |  September 21, 2022  (62 min)

Nurturing Your Network feat. Braze’s Matt McRoberts

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Episode Description

Why does “networking” get such a bum rap? This week’s guest, Matt McRoberts, SVP of Global Alliances at Braze — one of our favorite partners at one of our favorite platforms — explores why too many of us are “fair-weather networkers,” leveraging our contacts only when we need something. Matt shares a better, more consistent approach — cultivating and connecting with our professional communities digitally and in person aiming for authentic, win-win relationships.

Matt is one of the OG Braze employees — starting way back when Braze was still Appboy — and has watched the platform grow into a publicly-traded company and a leading provider of automated and personalized omnichannel messaging.

In his role, Matt oversees the ecosystem strategy at Braze focusing on technology integrations, regional reselling, and channel development as well as partnerships with MSPs including GSIs, consultancies, and agencies. All of the above is ultimately about relationships — with customers and your professional network — and Matt is here to demonstrate how great relationships are forged and nurtured over time.

Additional Resources

Topics Discussed
  • How Braze is changing in the coming months
  • What it means to be a CRM
  • Matt’s favorite Braze client success stories
  • Providing value to networks in good times and bad
  • Key messaging and engagement that customers and fans expect from brands
Related Materials
Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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