Craft@ Blog

Content for digital craftspeople. By the craftspeople at WillowTree.

Data & AI

We Tested 10 Speech-to-Text Models — Here's What to Know When Choosing STT for Voice Applications

Christopher Frenchi

Featured Articles

Engineering

Starting a Flutter App: Our Comprehensive Guide for Large Team Collaboration

Brandon Carter

Marketing

Braze in Action: A Step-By-Step Guide for Loyalty Teams in Travel & Hospitality

Jose Rodriguez

Analytics

Stop Wasting Marketing Budget on Disconnected Data: How Domain-Driven Design Delivers ROI

Arthur Testa

Engineering

How WillowTree Improves Data Quality with Bespoke CDP Reporting

Wesley Brett

Analytics

Advancing the Maturity of Your Data Pipeline from Events to Sessions to Users

Frederic Labadie

Data & AI

Agentic Framework Showdown: We Tested 8 AI Agent Frameworks to Find Which Perform Best

Luis Felipe Zeni

Analytics

Enhance Customer Insights by Mastering Sequential Segments in Adobe CJA

Ojus Narawane

All Articles

Process

Behind the Scenes: Using a Custom-made Template to Enhance Cross-collaboration

Ashley Gibson

Perspectives

Product Researchers Are Builders Too: Why You Need UX Researchers on Your Agile Teams

Jill Heinze

Design

4 Heuristics for Great Mobile Retail Experiences

Maris DeBruhl

Design

Ditching the Ability Dichotomy

Angil Tate

Perspectives

Why Microsoft's Deal for Nuance is So Brilliant

Tobias Dengel

Perspectives

A Day in the Life of A Project Manager at WillowTree

Shankhamala Choudhury

Perspectives

The Secret Core Value That Makes WillowTree Different

Tobias Dengel

Engineering

A How-to Guide for Apple TV Setup with Charles Proxy

Raisa Noshin

Engineering

How to Create a Simple Collapsing Header with UIScrollView

Samuel Shiffman

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