Craft@ Blog

Content for digital craftspeople. By the craftspeople at WillowTree.

Data & AI

We Tested 10 Speech-to-Text Models — Here's What to Know When Choosing STT for Voice Applications

Christopher Frenchi

Featured Articles

Engineering

Starting a Flutter App: Our Comprehensive Guide for Large Team Collaboration

Brandon Carter

Marketing

Braze in Action: A Step-By-Step Guide for Loyalty Teams in Travel & Hospitality

Jose Rodriguez

Analytics

Stop Wasting Marketing Budget on Disconnected Data: How Domain-Driven Design Delivers ROI

Arthur Testa

Engineering

How WillowTree Improves Data Quality with Bespoke CDP Reporting

Wesley Brett

Analytics

Advancing the Maturity of Your Data Pipeline from Events to Sessions to Users

Frederic Labadie

Data & AI

Agentic Framework Showdown: We Tested 8 AI Agent Frameworks to Find Which Perform Best

Luis Felipe Zeni

Analytics

Enhance Customer Insights by Mastering Sequential Segments in Adobe CJA

Ojus Narawane

All Articles

Salesforce

Using Github Actions to Automate a Salesforce Pipeline

Ricardo Romero

Salesforce

Salesforce Event Source Accelerator for Segment

Brandon Silva

Engineering

OAuth 2.0 Client Integration in AEM 6.5

Mateusz Włodarczyk

Engineering

Adding Android Auto to an Existing App - A Case Study

AJ Snarr

Content Design

How Content Designers Can Expand Their Impact in the Discovery Phase

Connor Harrison

Delivery

Project Managers as Prime Movers

Tanvi Dattani

Perspectives

How Participatory Design Democratizes Insights and Drives Innovation

Alison Yu

Design

Building Shared Atomic Design Systems at WillowTree

Alex Carr

Engineering

Implementing a Real-Time Preference Center with Adobe Campaign Standard

Wesley Brett

AI-fueled experience transformation.
Smarter products. Faster builds.
Automated marketing and operations.

Our Solutions

Careers

Insights

Explore WillowTree’s thought leadership

Proudly a telus digital company

Learn more