Craft@ Blog

Content for digital craftspeople. By the craftspeople at WillowTree.

Data & AI

We Tested 10 Speech-to-Text Models — Here's What to Know When Choosing STT for Voice Applications

Christopher Frenchi

Featured Articles

Engineering

Starting a Flutter App: Our Comprehensive Guide for Large Team Collaboration

Brandon Carter

Marketing

Braze in Action: A Step-By-Step Guide for Loyalty Teams in Travel & Hospitality

Jose Rodriguez

Analytics

Stop Wasting Marketing Budget on Disconnected Data: How Domain-Driven Design Delivers ROI

Arthur Testa

Engineering

How WillowTree Improves Data Quality with Bespoke CDP Reporting

Wesley Brett

Analytics

Advancing the Maturity of Your Data Pipeline from Events to Sessions to Users

Frederic Labadie

Data & AI

Agentic Framework Showdown: We Tested 8 AI Agent Frameworks to Find Which Perform Best

Luis Felipe Zeni

Analytics

Enhance Customer Insights by Mastering Sequential Segments in Adobe CJA

Ojus Narawane

All Articles

Design

Designer's Perspective: How to Create Useful iOS 14 Widgets

Alexandra Pizzimenti

Design

What SVG Support Means for Your iOS App Graphics

Alexandra Pizzimenti

Growth Marketing

A WillowTree Secret for Telling a Great Marketing Story

Jason Ocker

Engineering

How to Fix Unexpected Podfile.lock Diffs After Pod Install

Matt Hess

Process

A New Journey Map: Jobs to Be Done (Plus a Downloadable Template)

Nate Wootten

Process

5 Real-World Examples of the Value of User Research

Claire Maiers, PhD

Engineering

Building Scalable White-Label Android Apps

Sean Kenkeremath

Process

A Glossary of Mobile App and Web Terminology

Anne Fry

Engineering

How to Adapt Existing Apps for SwiftUI

Patrick Gatewood

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