Room For Growth, Episode 7

Room For Growth

Episode 7  |  August 17, 2022  (22 min)

Growth Marketing Master Class - “What Platform Do We Implement First?”

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Episode Description

Billie and Billy are trusted advisors to some of the most influential marketing and IT professionals in the country, and they hear the same questions time and again. In each Growth Marketing Master Class segment, they’ll dig into these burning FAQs, offering guidance, industry expertise, and a little attitude.

For our inaugural Master Class segment, we’re tackling the single MOST frequently asked question: Is there a “right” order of operations for platform implementation, and if so, what comes first? The answer may surprise you.

If you have a burning question that you want Billie and Billy to answer, email us at In the meantime, grab a pen, because Billie and Billy are about to drop some serious knowledge.

Additional Resources

Topics Discussed
  • The “right” order of platform selection and implementation
  • Do I need a CDP?
  • Billie’s current favorite customer engagement platform
  • The impact of messaging on conversion goals
  • When to start with a product analytics platform
Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

Want to get in touch?

Is there a topic you're dying for us to cover? Or do you have a guest nomination? If so, shoot us an email.
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