Room For Growth, Episode 4

Room For Growth

Episode 4  |  July 27, 2022  (46 min)

Starting with Problem Over Platform feat. WillowTree’s Margo Bulka

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Episode Description

Traveling and learning about communities across the globe helps this week’s guest Margo Bulka better understand how people interact with technology—and she uses that perspective every day in her role as WillowTree’s Product Strategy Director to envision best-in-class digital experiences.

Billy and Billie share their insights on the current crowded ecosystem of MarTech, and how many companies fall into the trap of choosing a platform to grow their digital product before fully understanding the perspective of the user. To prevent WillowTree’s clients from making this understandable misstep, Margo employs a lean "Jobs to Be Done" process to fully understand the problems that users have and how they can use the digital product to solve them. Spoiler alert: getting in front of users and learning about their problems doesn’t have to be a big, long cycle.

Margo also recalls from her travel experience the dominance of super apps in the eastern hemisphere, and how functionality consolidation goes beyond apps but also into operating systems. Finally, Margo, Billy, and Billie share how the team at WillowTree brought a bold vision to life in partnership with Pepsi for the 2022 Super Bowl Halftime Show mobile app.

Additional Resources

Topics Discussed
  • The pitfalls of focusing your MarTech stack evaluation on platforms vs. problems
  • How traveling can help us better understand how users interact with technology
  • Strategies for employing a lean "Jobs to Be Done" methodology to understand user needs
  • Why super apps have seen such high adoption in the Eastern hemisphere, and how that trend might be emerging in the West
  • The compelling story of how WillowTree designed and built the 2022 Pepsi Super Bowl Halftime Show mobile app
Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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