AI Dialogues

Un-stick and de-risk your GenAI program.

Navigating the Generative AI Landscape demystifies ten questions we often hear from clients interested in applying generative AI to their business, alongside our most current answers and approaches based on our real-world experience.

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In this guide, you'll learn:

  • How to streamline your generative AI roadmap based on risk, ease of implementation, and opportunity to learn
  • How to determine appropriate use cases for generative AI versus legacy technologies
  • Two short-term “sweet spots” for maximizing ROI in generative AI projects
  • How to ensure effective governance of artificial intelligence without sacrificing speed and innovation
  • How to approach evaluating, training, and fine-tuning both proprietary and open-source large language models (LLMs)
  • How to prepare your data for generative AI use cases
  • How to measure and optimize LLM performance to ensure safety, consistency, and integrity over time
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In the following dialogue, we demystify ten questions we often hear from clients interested in applying generative AI to their business, alongside our most current answers and approaches based on our real-world experience.

Patrick Wright
WillowTree Chief Data & AI Officer

A note from the author

In my free time, I ride my bike. It’s a way to slow down, reset, and interact with my surroundings more deliberately than when driving a car or hustling through an airport.

As head of WillowTree’s Data & AI consulting services, it’s easy to get caught in the breakneck pace at which this tech is moving. I enjoy this speed and the near-constant innovation — a space full of opportunities, pitfalls, and downright wonder.

This booklet is my attempt to briefly slow down, take a look around, and share what I’m hearing from clients and seeing from our leading-edge genAI consultants.

In the following dialogue, we aim to demystify ten questions we often hear from clients interested in leveraging generative AI, alongside our most current answers and approaches based on real-world expertise.

To be sure, this is not an evergreen document. We’ll be updating this dialogue regularly with the latest questions to empower business leaders, alongside our evolving suggestions to help organizations deploy AI-enabled employee and customer experiences.

Stick with us on this journey, and together, let’s enjoy the ride.

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