Expertise in Engineering

Innovation that makes an impact.

95% of product innovations fail due to misalignment between business goals, technical feasibility, and user-centricity. With a cross-functional team and processes that quantify authentic user needs, WillowTree removes the guesswork of innovation and launches high-impact digital products, faster.

Our expertise.

Click below to discover how WillowTree has guided the world’s most admired brands.

Rapid Prototyping & Research
The only constant of innovation is changing user needs and expectations. We help teams identify opportunities and test concepts quickly, while balancing business impact and technical feasibility. This allows us to move from Post-it® note to working prototype in weeks.
Life-saving, innovative glucose monitoring for nearly 1 million diabetes patients.
2x increase in oral hygiene activities in 5-day experiment with companion app prototype.
Ongoing Design Innovation
Designers at WillowTree aren’t here to push pixels and call it a day – they deliver digital products that users love. Our design approach balances empathy for people, business goals, and a deep understanding of best practice in new and existing technology.
Redesigned and launched website and mobile app with 4.7 star rating.
64 billion plastic water bottles eliminated through SodaStream connected device and companion app.
Dedicating Our Own Resources
While working with clients to build their digital products, we simultaneously allocate team members’ time to internal innovation projects. Investing in innovation makes our teams and our communities better.
A head-tracking, 4.7-star rated mobile app that helps individuals with speech impairments communicate.
15,000 meals delivered to families in need during COVID-19 using a new, custom web tool.

Let's talk.

Elegant, Performant Digital Products.
Personalized, Automated Marketing.
The Frontiers of Data and Generative AI.