WillowTree and Dynamit Join to Form Leading Digital Product Agency

WillowTree, LLC and Dynamit Technologies, LLC, both leading digital product agencies focused on designing and delivering mobile, web and voice applications, today announced they have agreed to combine forces to create the largest independent agency of its type in the US, with over 500 employees. The deal will bring together two companies focused on delivering world class digital design and product development services to global clients across multiple industries.

The companies both focus on building top-performing teams that leverage the unique advantages that technology and research-focused communities based around leading universities offer. The primary development centers of Charlottesville, VA, Durham, NC and Columbus, OH all share rankings among the most highly educated and most desirable-to-live cities in the US.

“The first key to delivering high quality and high velocity software is building incredible teams,” said Tobias Dengel, CEO of WillowTree. "Dynamit offered a unique opportunity to partner with a company that shares our passion for hiring the best and creating a unique growth environment. Our goal is to be the best place to work in Virginia, North Carolina, Brooklyn and now Ohio.”

“Combining our digital, UX and tech expertise with WillowTree’s mobile, voice and growth marketing leadership significantly increases the depth and breadth of the value we bring to our family of clients,” said Matt Dopkiss, CEO of Dynamit. “Together, this united team will lead the industry, serving our clients across all areas of digital transformation including product strategy, research, design, development and growth marketing.”

WillowTree is ideally positioned to help clients as the role of digital user experience moves from a tactical front-end function to a strategic imperative that has the ability to impact the entire organization. The company will have industry- leading experience in financial services, media, utilities, hospitality/restaurants and employee-facing mobile and web applications. The combined company will go to market under the WillowTree brand.

Insignia Capital, which WillowTree partnered with in 2018 to help fund its growth, is the lead investor in the combined company.

WillowTree was founded in 2007 and has become a leader in digital user experience. The company was ranked on Deloitte’s 2019 Technology Fast 500 list, and has been on the Inc. 5000 for eight consecutive years, a streak that fewer than 1% of honorees achieve. WillowTree was also ranked as the #19 Best Workplaces in Technology 2019 by Great Place To Work®. Dynamit, founded in 2004, specializes in the design and development of web and mobile applications. The company has been recognized by the Webby Awards, Chartwell, the W3 Awards and is a 6-time Inc. 5000 honoree.

About WillowTree

WillowTree is a mobile strategy, UX design, and app development services company whose focus is to bridge the highest level of consumer user experience with enterprise-grade deployments and security. Founded in 2007, WillowTree is an industry leader in field solutions, media delivery, loyalty programs, payments, and connected devices. We work with brands such as Synchrony Financial, 21st Century Fox, PepsiCo, American Express, Regal Cinemas, and National Geographic, who trust WillowTree to guide and execute their mobile and digital initiatives.

About Dynamit

Dynamit is a digital agency and software consulting firm, specializing in the design and development of business-critical web and mobile applications. Founded in 2004, Dynamit couples award-winning UX with enterprise-grade engineering to create simple, graceful digital products. We serve clients that include Fortune 500 industry leaders in hospitality, restaurants, technology and public utilities.

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