Field Notes.

Articles, interviews, and other hot takes illuminating the leading edge of tech.

Marketing Services
How Adobe AI Agents Are Evolving Customer Experience in 2025
Cristiano Fujihara

All Articles

Data & AI
From Benchmarks to Red-Teaming: Ensuring Robust and Responsible AI
Conversational AI
Ready to Implement Conversational AI? Here are 3 Best Practices Executives Should Know
App Development
App Intents Are About to Get Intense: Prepare Your App for Apple Intelligence
Marketing Services
The Recipe for Restaurant Loyalty Program Success? Making Every Customer Feel Like a Regular
Growth Marketing
How to Select the Right Loyalty Platform for Your Business
Growth Marketing
What Successful Loyalty Programs Do Right: Billie Loewen on Gamification, Personalization, and Value Arbitrage
Marketing Services
User Acquisition Strategy for Loyalty Programs: How Creative Director Jonathan Hildebrand Helps Brands Drive Sign-Ups
Marketing Services
Creating Personalized Customer Loyalty Programs at Scale with Adobe Experience Cloud
App Development
Apple Announces Its Role in the AI Race: Executive Insights from WWDC 2024
Marketing Services
Differentiating Credit Card and Retail Bank Loyalty Programs Across Global Regions
Design
How to Design Trustworthy AI Products for Healthcare: 5 Design Principles
Marketing Services
Breaking Down Silos to Deliver an End-to-End Customer Experience

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