Field Notes.

Articles, interviews, and other hot takes illuminating the leading edge of tech.

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Marketing Services
The Recipe for Restaurant Loyalty Program Success? Making Every Customer Feel Like a Regular
Growth Marketing
How to Select the Right Loyalty Platform for Your Business
Growth Marketing
What Successful Loyalty Programs Do Right: Billie Loewen on Gamification, Personalization, and Value Arbitrage
Marketing Services
User Acquisition Strategy for Loyalty Programs: How Creative Director Jonathan Hildebrand Helps Brands Drive Sign-Ups
Marketing Services
Creating Personalized Customer Loyalty Programs at Scale with Adobe Experience Cloud
App Development
Apple Announces Its Role in the AI Race: Executive Insights from WWDC 2024
Marketing Services
Differentiating Credit Card and Retail Bank Loyalty Programs Across Global Regions
Design
How to Design Trustworthy AI Products for Healthcare: 5 Design Principles
Marketing Services
Breaking Down Silos to Deliver an End-to-End Customer Experience
Marketing Services
Adobe Experience Platform + Adobe Experience Manager: Travel Brands’ First-Class Ticket to Personalization ROI
Design
Drawing on Adobe Experience Manager for More Powerful Design Systems
Data & AI
AI in Business: The Value of an Orchestrated Approach

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