Room For Growth, Episode 20

Room For Growth

Episode 20  |  November 16, 2022  (34 min)

Food is Fun feat. Lynn Blashford, CMO of White Castle

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Episode Description

What drives the deep craving for a White Castle burger? Why do “Cravers” wait in line for hours, even days, before the opening of a new location? And how has the 101-year-old, family-owned hamburger chain — the first in America — facilitated collabs with the likes of PUMA and Wu-Tang Clan? For Chief Marketing Officer Lynn Blashford, it’s a blend of the Castle’s distinct product offerings and unrivaled Craver passion that creates a perfect recipe for the brand to reach new heights in quick service retail (QSR) locations in the Midwest and coast-to-coast go-to grocery markets.

Lynn and Billy discuss the niche, nuanced definition of a “cult-like” brand, the importance of trial-and-error in building loyalty programs, and how White Castle has among the lowest employee turnover in the industry. Word to the wise before you start this episode: make sure you have a 10-pack of sliders heating up in the microwave. You’ll definitely be craving them by the end of this delectable episode. 

Additional Resources

Topics Discussed
  • Leveraging partnerships to introduce your brand to new, passionate consumers in other industries
  • Establishing multi-generational brand loyalty
  • Driving innovation through flat organizational structure, accessible leadership, and cross-functional collaboration
  • Anticipating and pivoting to online ordering during the height of the pandemic
Keep the growth going
Hosts
Billie Loewen
LinkedIn
Billy Fischer
LinkedIn
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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