Room For Growth, Episode 3

Room For Growth

Episode 3  |  July 20, 2022  (47 min)

True Brand Love with Hardee’s and Carl’s Jr. feat. CKE’s Jason Seeley and Apryl Felver

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Episode Description

Airline miles, hotel points, fast food stars—no matter what industry you’re in, loyalty programs play an important role. Taking your brand’s loyalty program from “earn and burn” to “true brand love” is no easy task, but this week’s guests from CKE Restaurants—the parent company of the beloved Hardee’s and Carl’s Jr. QSR brands—have built an impressive track record of brand love and loyalty.

Jason Seeley, Sr Director - Digital Strategy and Integrated Technology at CKE Restaurants, and Apryl Felver, Director of Loyalty and CRM, launched a revamped rewards program for CKE Restaurants in 2022, moving from concept to live in just nine months. Along the way, they learned directly from their consumers how to create a loyalty program that would exceed expectations and differentiate their brands with unique campaigns, including partnerships with Fandango for the recent release of Jurassic World: Dominion. While taking the burden off restaurant operators by expanding features in their digital properties, Jason and Apryl are also exploring how to enhance their on-premise loyalty experience.

Given the growing opportunities and ever-evolving technology in the loyalty space, you won’t want to miss our guests’ insights in this episode!

Additional Resources

Topics Discussed
  • Billy, Billie, and our guests share their favorite loyalty programs
  • Jason and Apryl, digital leaders from CKE Restaurants, dive into how they launched loyalty programs for Hardee’s and Carl’s Jr., and what they’d do differently next time
  • What user research reveals about what  consumers truly want from loyalty programs
  • How technology platforms and integrations play a key role in the success of loyalty campaigns
Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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