Room For Growth, Episode 2

Room For Growth

Episode 2  |  July 13, 2022  (49 min)

Shifting Dynamics in Publishing feat. Penguin Random House's Anne Bono

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Episode Description

If you’ve purchased a book in the past 10 years, chances are you’ve picked up a product made by Penguin Random House. On this week’s episode of Room for Growth, Penguin Random House’s Director and VP of Growth Marketing, Anne Bono joins the podcast to share insights from her 20+ years of gutsy, fascinating experience as a “homegrown” marketer.

Anne discusses how being an early adopter of marketing channels has given her a wide range of experience across industries, leading to her current responsibility of growing the Penguin Random House (PRH) brand. She explains how PRH stood up as a direct-to-consumer arm during the pandemic, and how they use customer data to make product recommendations based on niche interests. As a Latina and a member of the LGBTQIA+ community, Anne is deeply passionate about how organizations take action to include underrepresented identities beyond window dressing, and she gives candid advice on how marketers can own it when they make mistakes in their efforts to promote diversity and inclusion.

A self-described “violently happy” individual, Anne shares all the above and more with Billie and Billy on this week’s episode – you don’t want to miss it.

Additional Resources

Topics Discussed
  • Billy’s and Billie’s best picks from watching the Cannes Lions Festival
  • Why personalization is both harder and easier than we think it is
  • An insider’s perspective on working in publishing from Penguin Random House’s VP of Growth Marketing, Anne Bono
  • Anne’s perspective on how to responsibly promote Pride Month and Juneteenth campaigns, and what to do when your message doesn’t land
Billie Loewen
Billy Fischer
Show Description

Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!

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