For David Leiberman, Web3 and music share more similarities than differences. Notably, they connect, empower, and inspire. That’s at the core of the three chart-topping apps that David launched with co-founder Sammy Rubin: the kids’s music and illustration app Mibblio, short-form video creation and editing platform Triller, and Disney Karaoke: Frozen (no explanation needed). Here, David reveals how he and co-creator Sammy Rubin’s products garnered accolades like the highest-grossing app in 100 countries and a surprise feature in the iOS App Store. Hint: it involves a little bit of marketing magic.
Now, David’s about to launch another big product: Console.xyz. Think next-gen Discord — a chat platform designed to empower and connect Web3 and NFT communities that put data ownership back in the hands of the individual. Did we just hear a collective gasp from growth marketers everywhere?
Join WillowTree experts Billie Loewen and Billy Fischer for a deep dive into growth marketing. In each episode, Billie and Billy will discuss the latest news and topics in lifecycle marketing, chatting with a wide array of guests including WillowTree colleagues, client-partners, and industry thought leaders. Let's grow!