UX Designer

Keep your users coming back.

We spend a lot of time thinking about product strategy, design, and the functionality of mobile apps. We carefully craft every single app to give the end-user the best product experience possible, every time they engage—no matter the platform, device, or channel. But as important as it is to have a beautifully built and functional app, it requires extra effort for these apps to see growth and deliver measurable business outcomes.

Building on a deep understanding of your users, we’ll work with you to optimize four main aspects of app engagement to increase the number of active users, session lengths, and retention rates:

  • Onboarding your users effectively and efficiently
  • Differentiating your mobile apps from the web experience and driving users to your mobile apps from the mobile web via smart banners/interstitials
  • Using push notifications to re-engage your users
  • Allow app content to be discoverable by enabling deep linking

Data opportunity strategy

Customer data provides powerful benefits, allowing you to target users with relevant offers at the right time. What customer data do you wish you could collect? We can help you obtain useful intelligence about your customers through mobile and other platforms.

Content strategy

From movies to photos to audio to text, content constitutes an essential component of most digital products. And as products grow smaller and more wearable, they must continue to deliver the content users want—at the right time and in the right format.

  • Existing content audit
  • Mobile branding recommendations
  • Messaging architecture
  • App indexing
  • Content strategy statement
  • Workflow mapping
  • Content report


It’s impossible to improve what you don’t measure. That’s why our analytics experts are involved throughout the life of your project to make sure you’re collecting and analyzing the data that matters most to your business. Our analytics team works closely with our product strategists to identify and solve for low-engagement points in your customer journeys.

WillowTree uses our industry expertise to help you create and refine success criteria and key monitoring points. We help you define your key performance indicators, then our developers build your product with data collection in mind. We’ll also help you report the results in an intuitive and meaningful way.

Featured Tools
  • New Relic
  • Adobe Analytics
  • Google Analytics
  • Mixpanel

Content design

Good products rely on good content. We focus on integrating design and content seamlessly, delivering the right information at the right time.

  • Content modelling
  • Copywriting
  • Content matrix
  • Push notification strategy
  • Style guide
  • App store optimization

Deep Linking

A harsh reality affects even the best-designed and -developed apps in the market—standard web links don’t work with native apps.

That’s where deep linking comes in. We help our clients engage and retain users through a variety of cross-channel strategies and frictionless experiences that convert time and time again on mobile. Whether your user finds your app via email, social, word-of-mouth, paid, or downloading from the app store, deep links work across all channels.

Deep linking unifies mobile measurement and user experiences across devices, platforms, and channels. Deep links can drive users directly to in-app content, where the user experience is superior and conversions are 3x higher.

  • Smart banners
  • Dynamic ads
  • App indexing
  • Content sharing

A/B Testing

In the age of data-driven design, A/B testing is a way to do a controlled experiment in your app. Rather than guess how users will respond to a new feature, you can roll out the feature to a subset of your users (the variant), and measure their response against the rest of your users (the control).

The change you test could be as simple as a different image size, or as complex as an entirely new workflow. A segment of your users sees the new feature, while the rest of your users are none the wiser. By running a real-life experiment, we can answer one of the most important business questions: does the change increase user engagement?

  • Design testing
  • Feature toggling
  • Canary release
  • Dark launching

Push Notifications

Poorly thought-out push notifications can irritate users, but well-designed ones can greatly increase a user’s engagement with your app. On average, apps with thoughtful push strategies boast 171% more app opens, and 15 to 30% increased customer spend. Impressive stats, to be sure, and that’s why we’ll work closely with you to build an effective push notification strategy to drive engagement and business results, while avoiding uninstalls.

  • Push notification strategy
  • Push notification design
  • In-app messages
  • Message center
  • Digital wallet


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