As North America’s largest digital product consultancy, WillowTree has shipped over 700 native mobile applications, websites and other digital products for the most admired brands in the world — including Mastercard.
Mastercard and WillowTree have partnered since early 2020 across various business units to develop co-branded mobile apps, design human-centered experiences, and create data-driven product roadmaps.
Began building an extensible, co-branded expense management mobile app as part of Mastercard's Commercial value proposition.
Short-term strategy and research engagement to evaluate user needs and analyze feature value against the product roadmap.
Competitive analysis of trendsetters in the card/expense management space to inform product strategy.
Launch of the SmartData mobile application in the App Store and Google Play Store.
Redesign of the golden path and key user flows for the virtual card mobile app.