Products and Services
Our unique team permits us to attack our clients’ mobile needs from the highest strategic level through to product design, development and launch. This broad spectrum of mobile industry skills allows us to have a good understanding of implementation costs/tradeoffs during the earliest strategic phases, giving our clients the ability to rapidly launch apps without costly project restarts. We have been retained by our clients for a variety of projects, including:
- Mobile Strategy: These engagements typically involve one or both of our two principals, Tobias Dengel (CEO) and Michael Prichard (CTO). Michael has an extensive background in the mobile and related technologies, whereas Tobias brings over 14 years of interactive marketing and management consulting experience. Together, they can help clients work through their entire mobile approach, from high-level strategic goals to tactical considerations and a clear implementation plan.
Issues that clients have hired Tobias and Michael to address include mobile platform approaches (SMS vs. mobile-enabled websites vs. web apps vs. native apps), developing realistic mobile strategy goals, benchmarking, cost analysis and projections, mobile revenue projections and other related items.
- Mobile App Design & Development: Our teams have designed apps for a wide variety of platforms including iPhone/iPod touch, iPad, Android and Blackberry. We have built both web apps and native apps.
Our five-step process is critical ensuring we are designing and developing world-class apps every time:
Some of the industries for which we have developed leading apps include Education, Entertainment, Healthcare, Media, Music & Radio, Retail/eCommerce, Sports & Recreation and Ticketing.
Some specific app developer capabilities we have for iPhone, iPad, Android and Blackberry include:
- Games
- Location-Based and Augmented Reality Services
- Mobile Ad Server
- Mobile Commerce
- Mobile Database Integration
- Mobile Reader Apps
- Mobile Workforce Automation
- Retail and Point of Sale Apps
- Social Media Integration
- Streaming Apps
- Mobile Optimization: WillowTree’s Tango Optimized™ platform allows us to efficiently create mobile versions of our clients’ websites without ever touching the underlying HTML. This means our clients realize significant cost savings and project timeline compression because they do not have to engage and schedule their internal resources to make changes to their existing websites.
A mobile optimization project can have a highly measurable ROI — for example, Buy.com was able to increase the transactions to mobile users by 9 times recently:
http://www.mobilecommercedaily.com/buycom-revamped-mobile-site-generates-9-times-more-traffic/
- Workforce Augmentation & Training: Finding experienced and reliable mobile development talent takes time and usually falls within a skill-set outside of most companies competencies. WillowTree’s teams have helped clients work through immediate app developer resource needs. Our highly skilled mobile applications developers can assist our clients’ in-house developers with designing, developing and launching projects. We’ve been retained for short-term quick projects/sprints as well as in longer term application development support functions.
WillowTree can also provide training services for clients that are looking to bring their internal teams up to speed quickly.