In the past year and a half, there have been at least thirteen significant changes in the mobile space that alter the way we design and develop mobile solutions. In 2015, we expect to see even more. While there is no way to know exactly what will happen with mobile in 2015, we’ve got a few ideas and predictions to share, as well as some ‘To Dos’ to help you prepare for mobile this year.
1. Mobile as a Platform
A decade ago Steve Jobs famously positioned the Mac as a “digital hub,” a kind of entertainment platform with peripherals like the iPod. Today, the smartphone is that hub and a number of innovative new technologies are acting as its peripherals. We’re seeing Android move onto your wrist, onto your television, and into your car. With Android Wear, Chrome Cast, Android TV, and Android Auto, you’ve got one unified operating system (Android) behaving similarly across devices of all shapes and sizes. The best part is that these separate platforms are designed to be extensions of your phone, so existing Android users will be naturally at home in these other environments. Similarly, Apple’s Watch and Apple TV function primarily as extensions of your iPhone.
To Do: Reset your consumer and enterprise-facing digital strategies to use the smartphone as the primary center of communication, and other devices (e.g. Apple Watch, Android Wear, etc.) as additional media delivery platforms associated with the phone.
2. Productivity in Unexpected Places
This year we’ll begin to see mobile make its way into more and more processes that may not traditionally be thought of as areas ripe for innovation. For example, mobile devices and applications can be used on manufacturing lines to measure productivity, and to reduce time spent getting data into the hands of plant managers to help them make effective decisions. Almost every process in every company can be streamlined using mobile.
To Do: Think about key processes in your company, what their target…
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