Manager of Mobile Engagement

The WillowTree Mobile Product Strategy Team workshopping.

Manager of Mobile Engagement

Why are 95%+ of apps not used after the first 90 days?   How can we help drive the right app downloads and repeat usage / engagement?

WillowTree is currently searching for a Manager of Mobile Engagement, a big-picture thinker who can also execute the details. Someone who can transform a product marketing vision into an actionable plan. We work with some of the world’s largest brands such as Regal Cinemas, GE, Zappos, and PepsiCo to engage and build audiences for our mobile applications.

If you have experience creating and implementing an engaging digital marketing strategy for mobile products we’d like to hear from you.

Successful applicants:

  • Give life to sophisticated mobile engagement strategies and deliver actionable brand experiences that drive user acquisition, retention, and revenues
  • Expertly define and execute the direction of our strategic marketing programs including paid search campaign management, notifications strategies, leverage analytics to improve outcomes, social media SEO, retargeting and digital content creation and testing
  • Inspire and influence our team members, clients, and partners to align in support of engagement direction

Must haves:

  • You enjoy leading the charge while actively being hands-on day to day
  • Expertise running paid search campaigns
  • Demonstrated experience building a mobile marketing strategy
  • Experience buying online media for clients
  • Experience presenting to C-level clients of Fortune 500 companies
  • Rigorous approach to testing and relentlessly driving incremental results

Bonus points:

  • Passion for all things mobile
  • Familiarity with push notifications strategies and implementation
  • Familiarity with deep linking strategies and implementation
  • Enjoy writing and testing creative copy

Apply Now