For years, apps have existed as individual silos, with their data all but invisible to search engines. Recently, however, Google and Apple have made strides in indexing app content. Now, users can find information in an app as easily as they can on a website, or be directed to a native app for content they searched for on the web.
There are several pieces to App Indexing that make implementation complicated, but understanding these pieces is critical as the results are potentially massive. What we are looking at is one of the largest SEO opportunities in years.Continue Reading Article