The Brooklyn Nets retained WillowTree Apps to design, develop and launch their team apps. The goal was to create the leading mobile experience for any professional sports franchise. Not only does the Brooklyn Nets app provide a great standalone experience, but when combined with the Barclays Center iPhone and Android apps, it provides a unique in-game experience, permitting fans to choose their own video streams while at the arena, ordering food right to their seats, finding nearby restaurants, and planning their travel via implementation with New York Metropolitan Transit Authority (MTA) content. The Barclays Center apps were developed by WillowTree through its Apps for Venues joint venture.
The apps are designed to convey the strong new brand and positioning of the Nets right into your hands.
Features include:
- Future schedules and past results/stats
- Team and player information
- NBA Standings
- Player and team stats
- Ability to interact with the jumbotron at games
- Ticketing
- eCommerce / Nets Shop
- Media (proprietary video and photo)
- Instagram feed
- Twitter integration
- Customizable notifications
- Deep integration with Barclays Center app while in arena
The user interface of the app is designed to be fast and elegant. Particularly attention was paid to maximizing performance and speed, allowing users to effectively interact with the iPhone and Android apps event in the often low-bandwidth New York City environment.
- Read the coverage of StadiumVision by the Verge about live replay functionality for the Brooklyn Nets, “watch the game, and get replays any time you want them.”
- Read the Mens Journal approved review of the in-game experience.
- Read the ESPN’s coverage of the Barclays Center and Brooklyn Nets apps, noted as a “wake-up call to teams that have had an en-passe approach to technology.”
- Read Gizmodo’s review of the Brooklyn Nets application.
- The NY Times covers the Barclays Center app that highlights its streaming capabilities and effects on the in-game experience dynamic
- The NY Times op-ed piece reviews the Barclays Center app as “impressive”
- NY1 highlights the Barclays Center app’s MTA feed to coordinate traffic
- NY1 does a video review Barclays Center app highlighting its replay technology
- Watch BCTV Brooklyn coverage of the app here and promo of the app here
Download the mobile team apps here:
