In a highly competitive market, Valpak® sought to retain its edge through best-in-class mobile applications for consumers and merchants. Its previous apps had been met with lukewarm reception, so Valpak entrusted WillowTree Apps to create great apps for the iPhone, iPad and Android.
To capture users’ attention, WillowTree Apps created compelling mobile apps for Valpak that included features like localization and social sharing.
For merchants, new mobile apps helped them verify coupon validity and track campaign metrics for better business insight. WillowTree worked with the Valpak team as a valuable player, running right along with its sprint to market agile methodology.