In a highly competitive market, Valpak® sought to retain its edge through best-in-class mobile applications for consumers and merchants. Its previous apps had met with lukewarm reception, so Valpak engaged WillowTree Apps to create great apps for the iPhone, iPad and Android.
To capture user’s attention, WillowTree Apps created compelling mobile apps for Valpak that included features like localization and social sharing.
For merchants, new mobile apps helped them verify coupon validity and track campaign metrics for better business insight. WillowTree engaged with the Valpak team as a valuable player, running right along with its sprint to market agile methodology.